Once in a while a story breaks out about some venture capitalists who have decided to pour in millions on a start-up. Everyone at one time or another gets to think there is a killer idea that has not been exploited yet. The only problem for the many is that the money needed is not easy coming or can never be had in a lifetime. That leaves outside investors. Naturally, people are careful with their money and suspicious of ideas they cannot fully comprehend. Even if the idea gets going, potential investors most likely will sit back watch it and come in if they think there are possibilities it might go places. In these days of social media, selling an idea should not be as hard as before.

Blogging is a great way to put ideas across. Especially if the blog has the right social media plug-ins. When a potential investor is exploring an idea, he will go to the social networks, search engines and ultimately to the business website and blog. The website is the face of the business, but to get the persona of the entrepreneur, the investor will head to the blog. So how can one put the ideas across in a blog to lure the potential investor?

Be bold

The blog is the place where the idea should be explored, questioned and analyzed. This should be shown in the coherence of thought, correct and orderly writing. The blogger should also have the temerity to ask for input. Having some comments, reviews and questions from third parties shows the potential investors that people are interested.

Be careful

Sometimes bloggers get carried away. Talking about making megabucks and heading to Vegas is really not the best picture to put across. Neither is calling the guy who criticizes the idea an idiot. The blogger should be judicious in business secrets being careful not to spill too much.

Flatter the investors

Investors have money to spend, sometimes too much money. Flattering them would not do any harm. One should follow their blogs and take in their ideas. When writing, one could put an idea across as if the investor inspired it. Naturally, people like to go along with those who agree with them. However, too much flattery could come across as lack of independent thought.

Invite reviews from respected sources

When an idea is covered by a respectable source say a big broadcasting house or an industry big name, there is more attention to it. Say the New York Times comes across an idea and writes about it. Chances are that a good percentage of the readers will head for the blog mentioned by the paper. Likewise, if Steven Spielberg says certain 3D software is going places, it will get attention from the film crowd.

Attracting investors through blogging is as good as putting out a TV ad, only that it has more advertising time and space. Get creative! Write what you know and the rest will come naturally. If you highlight things you have experience with, you will never be at a loss for words.

Austin Kingsley is a staff writer for Stanford Business Social Network

Austin Kingsley is a staff writer for Stanford Who\’s Who http://stanfordwhoswho.com

Author Bio: Austin Kingsley is a staff writer for Stanford Business Social Network

Category: Business
Keywords: social business netwotking