Valuable information for producing a postcard marketing campaign to get you great results. Make sure you know the difference between a good offer and a bad offer.

There are a lot of moving parts that go into creating an effective postcard campaign. Make sure you are addressing the ten elements of a successful postcard design. One of the most important parts in the article \”Ten Elements of a Successful Postcard Design\” is \”The Offer\”. This article will show you the difference between a good offer and a bad offer when marketing to your customers and prospects.

It may seem counterintuitive to give your customers a price break when you are struggling with your revenue, and it may seem crazier to give them one when they are lining up to pay your normal rates, but there is more to it than meets the eye. Allow me to explain…

There are two major functions that an offer (special rate, sale, discount, etc.) plays in your marketing campaign:

1. Enticing new customers to try out your product or service.

2. Rewarding current customers and ensuring future loyalty.

In a successful marketing plan, these are your two main goals. Neglect new prospects, and your business will plateau. Ignore your current customers, and your business will see high customer turnover, and plateau – right before it drops off a cliff! Here are some tips you can use to reinforce your marketing.

Marketing to New Prospects

The offer you present to prospects will be different from what you offer to your customers. It needs to have the following attributes:

1. High Value

Do your homework. Come up with something that would be considered a great value in your industry.