It is true that participating in trade shows requires some financial commitment on behalf of the participant, but it also has quite a few advantages. In general, companies belonging to a specific industry take part in these shows and so by joining in you can have an insight into the working of your competitors as well as their products. This in turn will help you to evaluate your own position and identify your weaknesses. Another advantage is that such shows allow you to come in close contact with your target customers, which in turn can boost your sales and increase your profit margin.

While large corporations try to attend many trade shows – locally, nationally and internationally – smaller companies will need to focus more on the local market. Once their business expands, they can think of participating in statewide and nationwide shows. Understanding all about these shows is very important especially when selecting a trade show booth. Large corporations will have enough funds to invest in buying, storing and maintaining their own booths and exhibits. Smaller companies on the other hand may find it economical to opt for a trade show booth rental.

However, selecting suitable trade show exhibits is not an easy job either. There are four categories of them; each of which is priced differently. You may select the best; but will that be financially prudent? What kind of return are you expecting out of your participation at the show? Is such a huge investment justified? Therefore, let us first look at them:

– Custom trade show exhibits

– Modular trade show exhibits

– Pre-owned trade show exhibits

– Portable trade show exhibits

Now, let us look into each of them. Big corporate houses with larger resources and adequate storage space always opt for custom exhibits. As with everything custom made, these too cost quite a lot; but as they are designed according to the specifications provided by the company, they can create the right kind of atmosphere for their products and hence the footfall is generally greater in such booths. For obvious reasons, you cannot rent such exhibits; you need to buy them.

A custom modular trade show exhibit is not as fixed as the former kind. It has transposable parts such as counters, back walls, exterior panels and display pedestals. The materials used for these display units are often Plexiglas, aluminum and other high-grade fabrics. The common element among these materials is that they are lightweight, easy to transport and easy to set up in different ways. So, now, your trade show booth need not be one fixed shape but take on different sizes and shapes depending on the show you are participating in, the space available and so on. These units are easy to assemble, take down, pack, transport and store. A company that wants a high-quality, unique display units and yet requires one that is affordable, can opt for the custom modular booth.

Then again, some people do look for smart pieces, but as they are not sure of the return, they do not want to spend much. Such people can try the pre owned trade show exhibits. These are actually previously owned units and are found at a very cheap rate. Many big corporate houses with big budget sell the exhibits after stipulated shows. This they do even when those exhibits are in a perfect condition. If you try, you can get a whole display unit at throw away prices. You can try trade show booth rental companies if you want to hire them. However, these are also available on direct sale and so you can also make outright purchase.

The portable trade show exhibit is a versatile unit that is easy to dismantle, install and transport. These units have a skeletal frame and several attachable panels that can be quickly clipped together to offer varied structural designs. Since they are portable, they are lightweight and often fit into small boxes that can be carried from show to show. Many middle level and start-up companies find that the most economical option is to rent a trade show booth.

In fact hiring, rather than direct purchase has become the norm today. Indeed, if you own the pieces, you are responsible for its upkeep and transportation. On the other hand if you hire them, those responsibilities lie with the exhibit rentals. You do not have to bother about anything. Moreover, these days everything is available on rent and that includes counters, alcoves, bridges, backlighting, pedestals, display tables and everything else. That is why participating companies prefer to hire the trade show exhibits and direct their energy to more important matters.

As advised by Mark Delacruz, in order to make the best decision possible, you need to fully equip yourself with all the information before taking the non recourse action. Go here now for more information on your desired exhibit displays or visit his site for other specific information such as trade show display today.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information, visit his site at http://www.popandexhibits.com.

Author Bio: As advised by Mark Delacruz, in order to make the best decision possible, you need to fully equip yourself with all the information before taking the non recourse action. Go here now for more information on your desired exhibit displays or visit his site for other specific information such as trade show display today.

Category: Marketing
Keywords: trade show exhibits, trade show booth rental, exhibit rentals