Let’s say you’ve decided to take that big step: your company is growing, and you are a leader and a trendsetter. You want to find a way to show that you are a company that has a lot of ideas and that you want to be seen as successful. You also want to control your image. No more depending on write ups by the local newspaper as the public’s only real knowledge of your operation and what you are up to. You want to shape and control the perception of the public with regard to what your accomplishments are and how they should be perceived.

We think that if you are thinking along those lines, you should be thinking about a magazine. Not a newsletter; newsletters are more for insiders; magazines are for the general public. Newsletters are more about the inner workings of the organization. Magazines are for those who stand on the outside and simply want to see what you offer to them – whether it’s product or service.

We recommend working closely with a full service printing company for your magazine production and mailing. You may have some in house people who are going to be heavily involved in the content and design. Still, a full service printer will have many decades of experience in page layout, and so they can offer some suggestions and perhaps actually do the layouts for you as part of their production role.

Magazines have a certain formal feel to them. When working with your full service printing company, you are going to want to put together a sort of design template which will be used in every edition of the magazine, even though the headlines, pictures and articles will change. This idea of a template is one that you should give a great deal of thought to, simply because it’s something that stays the same and therefore you it should be something that holds up well over a long period of time. Consider, as an example, the cover of Time magazine. Its basic look has been the same for decades, even though there have been literally thousands of editions.

A full service printer ought to be able to do a mock up showing several fonts, colors, and layouts, and you should do your own market research and see which ones test best among potential readers. Once you have made your decision, your printer will keep your choices on permanent file to be used every time you put out a new edition.

You are also going to want to talk to your printer about the best ways to handle your mailing data, as they will have ideas on how to update, de-duplicate and use this data in order to make sure that your mailings go out only to intended customers.

If you have considered a magazine in the past, this would be a good time to give it a try. Contact your full service printer today.

Contact Conquest Graphics today for a discussion about how we can help you produce a superb magazine. Click here to find out more.

Contact Conquest Graphics today at http://www.conquestgraphics.com/Products/Magazine-Printing-Services for a discussion about how we can help you produce a superb magazine.

Author Bio: Contact Conquest Graphics today for a discussion about how we can help you produce a superb magazine. Click here to find out more.

Category: Business
Keywords: Magazine, Printing, Graphics, Magazines, Graphic