Another leading supplier of athletic footwear in the world is New Balance Athletic Shoe Inc., or simply known as New Balance. This American footwear company sets itself apart from competitors such as Nike and Adidas by maintaining their shoe production in USA and UK, which makes their running shoes more expensive than those who outsource their manufacturing to other countries. But in spite of its cost, new balance shoes are widely popular in the running world for its state-of-the-art features, personalized sizes and impeccable quality.

The origin and conceptualization of new balance shoes were said to come from British emigrant William J. Riley, who was believed to have created New Balance’s technology by observing the feet of chickens and how their three claws formed a triangle of balance. His first product was a flexible arch support, and this eventually led to the creation of the world’s first running shoe in 1960 known as the Trackster. Initially, marketing was limited and passed on through word of mouth within track teams of schools and universities. But in 1972, the small company was bought by Jim Davis on the first day of the Boston Marathon, and from then on the company grew bigger, more shoes were produced and sales grew quickly. Jim Davis is now the Chairman of New Balance, and he has expanded it into a global company.

Its innovative features, accessories and customized sizes and widths are what make New Balance footwear highly marketable. An assortment of sizes and widths caters to all types of feet, and their shoes have a stability technology for low, neutral and high arch runners. Their shoes are also labeled by numbers based on the original idea that when a shoe is redesigned, the number is increased. Nowadays, the numbers on these shoes represent a certain category, such as stability and motion control. New Balance also claims to have more advanced technology in its shoes by using gel inserts and heel counters. Most importantly, New Balance has branched out from running shoes to making footwear for other sports activities such as tennis, basketball and baseball. It also has a line of lifestyle shoes for everyday comfort and style.

The new balance 2012 shoes offer a lot of promise in terms of technology and style. With its stylish use of suede, denim, mesh and nylon and classic running shoe style, this line will definitely be a hit to both runners and non-athletes. The colors of the shoes range from warm gray and blue hues to bright yellows and oranges. Most importantly, New Balance still incorporates its stability technology into this stylish footwear line.

It is no surprise why new balance shoes are immensely popular in the running world. From its humble beginnings to its worldwide success, it has helped runners achieve maximum performance and safety from potential athletic injuries because of its superior stability technology. If you want a shoe that’s high in quality, stylish and worth every penny, then grab yourself a pair of New Balance footwear.

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