Supra Footwear was launched in 2005 to create fashionable and stylish footwear for the skateboarding industry. Angel Cabada was a skateboarder and entrepreneur who branched out from making skateboarding apparel to skateboarding sneakers. He wanted to make a line of skate shoes that were less chunky and complemented his apparel, and he did it while keeping in mind the philosophy of the word Supra, which means “above and beyond.” This resulted in the birth of Supra shoes.

The first popular Supra footwear was the Skytop, a skate shoe with a flat rubber sole, made of leather material and multiple stitching. The company developed even more lines, such as the Skytop 2, Skytop 3, Supra TK Society, Supra Vaider, Women’s Supra, Women’s Skytop and Kid’s Supra. More recently, the company has also launched its running shoe, The Owen, for those who are not into skateboarding but appreciate the design and comfort Supra has achieved in its footwear. In totality, the success of Supra shoes can be attributed not only for its state-of-the-art designs but also because skaters genuinely liked wearing these shoes. These shoes are known for their breathability even after months of using them, and the width of the shoe prevents skaters from feeling pain and getting injured even after doing skating tricks. The tight lace technology and velcro strips on other shoe models add a bit more security to the one wearing the sneaker while the thick rubber sole provides better stability and absorption of impact, preventing accidents whenever skateboarders do tricks. Even non-skaters wear these shoes for the comfort and style that it brings to their outfit, and it is said that Supra’s popularity in the skateboarding world is almost equivalent to the appeal of Nike. Whenever Supra launches a new line, consumers are willing to pay for it because of its durability and authenticity as a skate shoe. In addition, celebrities such as Justin Bieber, Lil Wayne and Jay Z proudly wear these sneakers to express their individuality and make a fashion statement.

Upon seeing the Supra shoes 2012 line, one will immediately take notice of the vast array of creative designs and bold choices of color combinations. Some sneakers have the more conservative colors such as white and black, while others aim to achieve a bolder look with metallic gold, silver and purple tones. Likewise, Supra shoes are flexible because they vary in height: some are low and mid-cut while others are high-cut. Most of these sneakers are plainly designed, but for the edgier and more stylish skateboarder, the ones with various patterns and metallic embellishments may be more appealing. Supra uses various materials such as suede, leather or canvass for that comfortable and customized feel. These design features, aside from the basic technology of a skate shoe, makes Supra a leading brand of footwear. So, if you are into extreme sports such as skateboarding or just want a comfortable yet edgy sneaker to match your outfit, then Supra footwear is for you. It is available at retail shops and online stores.

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