Paper labels of various colors have been in existence for well over a century. These little advertisements for products were first brought to America by artists from Europe. This profession became known over time as lithography and is essentially the first art that is for commercial use. The goal of a good label is simple: To get the attention of the customer so that he or she might make a purchase. At first these labels were mostly used on fruit. Special labels were gummed to fruit crates that would get the attention of the customer and get them to buy that particular brand of fruit.

In the 1920s, a very wise entrepreneur named R. Avery began to make the very first labels in the world that had their own adhesive on the back. This was made into a business that was very successful. The label had a surface of paper and on the back was some adhesive, with a liner that was stuck onto the sticky adhesive. The liner was covered in a special type of silicone so that the liner would peel off with ease. This sort of technique popularized the term ‘pressure sensitive.’ Ninety years later, pressure sensitive labels are a very important part of marketing all over the world. Even with the Internet and all forms of electronic advertising, pressure sensitive labels are still of great importance to sell products.

he next major innovation with self adhering labels occurred with the advent of the home inkjet printer around 1985. As inkjet printers got more popular, people began to see how convenient it would be to print their own labels. An A4 sheet started to become the regular size of the manufacturing label that you could produce on an inkjet. Over time the cost of the printers dropped, and people did not rely on the printing business as much to print their products.

Today, every computer that is sold has word processing on it and you have the ability to produce your own self adhering labels in color. Also popular are laser printers that allow you to print your own labels very neatly and in very high quality. While laser is more expensive, it may be appropriate for label printing for a larger company. Still, the price of laser printers has dropped from thousands of dollars in the 1980s, to under $1000 today. Just about every printer that you can buy for the home today may be used to print a small number of self adhering labels.

Of course, if you have a very large label printing order, you are probably going to be better off to have your job printed by a printing company. If you are just doing a small number of self adhesive labels on your inkjet printer or laser printer, then it makes sense to do it yourself. But for big jobs, the most cost effective way to have labels printed is still to use a printing business.

So much has changed in the world of marketing with the introduction of these labels. No matter where they are printed, self-adhering labels are still very key today in selling products.

Author, Lawrence Reaves, writes for Maverick Label where you can find self-adhering labels and also shipping labels if you click here.

Author, Lawrence Reaves, writes for http://www.Mavericklabel.com where you can find self-adhering labels and also shipping labels if you visit http://www.easyordershippinglabels.com.

Author Bio: Author, Lawrence Reaves, writes for Maverick Label where you can find self-adhering labels and also shipping labels if you click here.

Category: Business
Keywords: self-adhering stickers,self-adhering stickers, shipping labels