Joint ventures are an effective way to capitalize on the customer loyalty of more established businesses. After all, if customers are loyal to one company, they should be more than willing to transfer their loyalty to partnering companies as well, right? Maybe not. While you can build a healthy customer base through JV marketing strategies, […]
When you begin the search for potential JV partners, you may start by looking at businesses comparable in size to your own. However, bigger is usually better when evaluating joint venture partners. These larger, more established businesses provide more opportunity for you to attract customers and boost your sales. Consider these five reasons why bigger […]
You did your homework, chose your partner and carefully constructed your proposal. Your hard work and research paid off; the JV partner of your choice has agreed to partner with you. Now what? First, you cannot rely on your partner to provide the marketing strategy for your partnership. It will be up to you to […]
When you head into any type of joint venture partnership, a written contract is a must. This document will protect your interests and the interests of your partner for as long as the partnership is in effect. Some business owners are intimidated by the prospect of designing a joint venture contract, especially if they have […]
Once you have solidified your JV partnerships, you’ve only won half the battle. While attracting new customers is a key component to a successful business, another important attribute is the ability to close the sale once the customer visits your website. To increase your odds of accomplishing this feat, you must get into the head […]
A JV partnership helps boost traffic and sales to any business for much less time and money than other types of marketing. When you form a partnership with another business, you automatically reap the benefits of that company’s experience and customer base. By the same token, your partner also sees rewards from bringing your business […]
When you are setting up a JV marketing campaign, suddenly an entire world of Internet marketing strategies is opened up to you. While it can be beneficial to have so many marketing tools at your immediate disposal, it can also be quite intimidating to know which ones will bring you the biggest bang for your […]
When you want to build a customer base, the obvious solution would be to reach as many potential customers as possible, right? However, what if your business is scrapbooking supplies and your advertising is reaching middle-aged males who have no interest in the hobby? What if you are selling gardening tools to people who primarily […]
New and established business owners alike need to understand the importance of a positive company image in building a healthy bottom line. Customers like to feel confident in the businesses they work with, whether they Brand Viagra are heading to the brick and mortar shop on the corner or shopping online with a new virtual […]
If you’ve begun researching the world of JV marketing, you may find that joint ventures and affiliate marketing are used almost interchangeably in the marketing industry. ACH Routing Number BANK OF AMERICA However, there are significant differences between a true JV partnership and an affiliate marketing structure. This article will go through a few of […]
