With the rise of social media, there have been various rumors circulating that email marketing is dead. Several entrepreneurs I’ve consulted with recently have been reluctant to get started with email marketing, thinking it was too much work for too little reward. But nothing could be further from the truth, especially if you utilize a […]
E-commerce is becoming more and more popular nowadays. People tend to buy things online instead of shopping in real shops because buying things online is cheaper and easier. How to attract new buyers? How to maintain existing customers? The ultimate objective of any email marketing strategies should be to attract, satisfy, and retain customers. Thus, […]
As a certified copywriter, one of the jobs I love the most is crafting email sales letters for clients. I love it because it combines graphic art, technology, and immediate analysis in with copywriting. While writing email marketing copy is very similar to writing direct mail copy there are several nuances that are unique to […]
With the rise of social media, there have been various rumors circulating that email marketing is dead. Several entrepreneurs I’ve consulted with recently have been reluctant to get started with email marketing, thinking it was too much work for too little reward. But nothing could be further from the truth, especially if you utilize a […]
A B2B email campaign is very different from a B2C campaign. Here we offer some suggestions for making a better B2B email campaign in order to get better ROI. Your tone should be much like it would be in a face-to-face meeting with your prospects: direct, professional and in a manner that makes your audience […]
Confused by all the jargon thrown around when people talk about how to get emails delivered successfully? Here is a non-technical explanation of the main words and concepts. (Email technologists may want to look away.) Email deliverability The numbers of emails you send out does not equal the number of emails that arrive at their […]
Autoresponders are becoming an increasingly popular way for business owners to keep in touch with their previous and their potential customers. There are a variety of different methods that you can use to increase your business with these and other computerized programs. The latest marketing software has the ability to analyze information entered by your […]
OWA is the abbreviation for Outlook Web Access. Earlier known as Exchange Web Connect (EWC), it is a part of Microsoft Exchange Server. We will take a brief look at what OWA is. Uses of OWA You can use the Outlook Web Access to access emails, contacts, mailbox and tasks, even when there you don’t […]
A few months ago, way back when I was starting out, I wanted to find a way to build my opt-in lists. Since I did not have much money, I decided to check out some of the freebies available from other people’s sites. Now, you probably know what happened here. I started getting my email […]
Autoresponders are tools that companies with an online presence can use to keep in touch with their customers and grow their businesses. When combined with the customized software available today, the tools prescription cialis online can be even more effective. This article looks at what the autoresponder can do for your business and why customizing […]
