Sending your customers a card at Christmas as a way of thanking them for their loyalty is a great gesture that shows your customers that you care and appreciate their business. Unfortunately, it’s also quite an expensive gesture, what with all that time spent designing a personalised card, printing enough out and then spending a […]

Christmas; ’tis the season to be jolly and ’tis the season to be giving. You’ve been sending out your emails all year round as part of a sustained email marketing campaign, providing your dedicated subscribers with original content and exclusive offers in exchange for their loyalty (and hopefully, their custom!). Then Christmas arrives, you’ve left […]

One common way in which businesses like to reward customer loyalty is to give them ‘a gift’ for the Christmas period. In the past, this often came in the form of a free gift, discounts on certain products or even Christmas themed-events. Since the arrival of the internet, the traditional Christmas gift to customers has […]

There are a number of reasons why businesses looking to move into the Asian market place should use the services of a Shanghai translation company, the most basic of which is so that they can communicate with their potential clients, customers and consumers in their own language. Not only does this make communication with the […]

Many years ago small businesses succeeded perfectly well without online marketing, so why shouldn’t they do so now? The simple fact is if the service is readily available to you, which back then it wasn’t, and it’s at a cost effective price, why wouldn’t a company opt to use online marketing in order to survive? […]

Fine-tuning a trade show display can take some real time and effort. While to the customer it may just look like a bunch of booths thrown up with free samples and loud salesmen, the decisions and considerations that go into a really successful trade show appearance are numerous and can become quite involved. For those […]

Promoting your company’s products or services is key to making your company successful. However, which marketing tools is the most effective, and what are the real differences between them. Let’s look at trade shows as a marketing tool compared to the range of other marketing tools available. There are certain characteristics that make a trade […]

The success of trade shows has meant an ever increasing number of them are available to attend each year. While it’s good to know that exhibiting at a trade show will enhance your company profile and increase sales, the vast number of trade shows that are around means it can be a little difficult choosing […]

Although the forthcoming trade show will be the first time you have exhibited, you will have attended several as a visitor. Indeed, if you follow the guideline about exhibiting for the first time you will have taken heed that it’s essential to go and visit a trade show as a visitor, prior to exhibiting for […]

Promotional items are a very important part of developing brand awareness for a company. This type of merchandise is imprinted with corporate logos and identifying information to remind people of your organization. It is a good idea to provide promotional items that people use regularly so they will better remember your company. A few good […]