Archive for the "Marketing" Category

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In Names, Tag Lines and Company Personas, Why Bold Branding Wins

Yesterday I read an article about initiatives on the part of some airlines to facilitate passengers sitting next to someone they\’d find interesting, while other airlines are making it easier to increase the odds of having a quiet flight by having no one sit in the next seat. Most people probably have a preference on […]

Why Do Internet Marketers Need Customer Relationship Management Software?

Internet marketers come in all shapes and sizes. There are some marketers who can\’t seem to force themselves to stop building and developing relationships with potential customers. Then there are others who seem to have a terrible time breaking the ice and managing to make the contact with customers that is necessary to build long-lasting […]

DVD Authoring: A 5-Minute Primer

Have you ever watched a DVD and wondered how it works? Or how it\’s able to play on your DVD player? Well the short answer is found within a process DVD authoring. The process of authoring was created by a group of digital media experts called, the DVD Forum Group in 1995. Their set of […]

The First Step To Increasing Retail Sales

Various aspects of retail marketing will center on getting new customers in order to generate greater sales revenue, but before this is done, a business needs to first address their existing customer base. The majority of retail business comes from repeat sales and these customers need to be retained and solidified. You not only want […]

How to Find a Reliable Search Engine Optimization Specialist?

You want your business to be known to people? You wish to communicate with your potential buyers? Search engine optimization or online marketing is the best way to do that. A qualified search engine optimization specialist helps in maintaining company’s website and a good website help businesses sustain its position in today’s competitive environment. Web […]

Making the Most of Web Directory Submissions

Increasing a websites visibility in the natural search engine rankings is vital for profitable search engine marketing and for the long term success of your website. That it is because being listed on page one of the search results for your targeted search phrases results in increased visitors to your site. Furthermore, utilising simple search […]

Factors to Consider in the Process of Searching a Reliable Search Engine Optimization Expert

There are several businesses and companies that are online today, and therefore finding a reasonable search engine optimization specialist is an integral part of their development and growth process. In order to make profits and generate positive outcome, it is essential to draw attention of large number of visitors to your website of whom some […]

PPC Campaign Management For Businesses

PPC is an abbreviation for pay per click. PPC is an internet advising model which is used to attract clicks (or traffic) to a certain website. The owner of the website is paid by advertisers when an advertisement is clicked on that website. PPC advertisements can be mostly found on search engines and other similar […]

Managing Your Advertisements Through PPC Services

PPC is not an easy task because there are many things you have to get involved with. There is a lot of competition out there and therefore you have to have the right set of keywords. It is important that you follow the procedure of PPC properly otherwise you will be losing a lot of […]

The Importance of Using a Good Search Engine Optimization Specialist

Why would it be important to use a good search engine optimization specialist? Business has changed its ways with the invention of internet. Actually, internet has not only changed the ways of business but also changed the ways of communication. There was a time when we were dependent on telecommunication, and it was very costly […]