Email marketing may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. Whether you opt to utilize one or all of these email marketing techniques, you will be faced with […]

Email marketing can be very effective as long as it is not viewed as spam. This is critical because when your email marketing is viewed as spam, it will not likely be read by the recipient and may not even reach the recipient if it is trapped by the Internet service providers spam filter. For […]

This is a question which is on the mind of all business owners who participate in an email marketing campaign for the purposes of promoting their business. In fact questions regarding the effectiveness of any type of marketing endeavor should be asked regularly to ensure the marketing efforts are producing the desired results. Asking these […]

Got a fax from one of my enormously successful publicity students, Dave Panther. I\’ve written about Dave\’s publicity successes in my hardcopy newsletter. Dave owns a restaurant – The Hamburg Inn. He also ran a publicity campaign that I recommended. It was called \”The Coffee Bean Caucus\”. Here\’s how it worked: During the last presidential […]

Deciding whether or not email marketing is a good idea for your business can be a difficult process. The concept of email marketing is very simple to understand the process of determining whether or not it is right for your business can be significantly more complicated. This is because you have to consider a number […]

People\’s obsessive demand for total safety and security gets under my skin. I\’m baffled. Don\’t people realize that the more security they demand the less security they will really have? People have become safety crazy. Everything has to be perfectly safe for these people – even though that\’s not possible. I took a bus to […]

A while back I was speaking with my friend and Google Adwords expert, Perry Marshall. We were talking about a tactic that some people use that baffles us. We call it \”made-up scarcity\”. For example, some people will tell you they only have a certain number of a product on hand, but actually, they have […]

Email marketing can actually be much more effective than most people think. Many business owners do not invest a great deal of time, energy or money into orchestrating an email marketing campaign because they mistakenly believe all email marketing is viewed as spam. However, this is simply not true. Business owners who have discovered how […]

Mary and I are huge fans of charity auctions. They’re winning deals for everybody. The charity shows they are willing to put some effort into raising money. The people attending the auction get the opportunity to donate money and get unique opportunities. And most importantly to you, the business owners donating things to the auction […]

The subject of whether or not it is acceptable to use advertising in email market is hotly debated with some Internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements in email marketing. Still others take a more neutral stance and are not either […]