Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet. However, there are some savvy business owners who are already employing […]

It’s no secret that we’ve evolved into a hyper-security obsessed society. While you may be in favor of or opposed to it, it presents many great publicity opportunities. I remember back to a few years after the World Trade Center attacks. I had just returned from speaking at a seminar in Las Vegas. I stayed […]

For many, many years I\’ve been the #1 authority on how anyone can get publicity for their product, service, business, cause or issue. Over the years I\’ve made some major predictions about the marketplace, the future of publicity and advertising, etc. I\’ve got another one right now. I predict – no I\’m certain – that […]

Got a good question from a subscriber. You should all be interested in both the question and the answer. Here it is: \”Paul, What is the best day and time to send out a press release? I\’m assuming that Monday and Friday would NOT be good days, and I am assuming that morning would be […]

At a recent Go Pro Recruiting Mastery event put on by Eric Worre, an amazing keynote presentation was given by industry leader Nathan Ricks. This highlight from the presentation is something that you’ll want to share with your ENTIRE team and answers the often asked question, “Will network marketing continue to grow?” Network marketing will […]

I\’ll bet 99% of people think that a press release does the work in getting publicity for them. Dead wrong. Actually, press releases only do one thing – they open the door to the media. They get the attention of reporters, talk shows hosts, producers, etc. Once the press release does its job – once […]

In my last post I promised to reveal my most embarrassing publicity episode (yep, I have them too). Well, here goes. All the grim details. Plus I\’m going to let you in on a little secret. I had read all the books in the library and the bookstore about how to get publicity, but I\’ll […]

Over the years I\’ve received a tremendous number of success stories from people who have been using my publicity kit. I\’m going to run several of them in this series. It\’ll be valuable for you to see what other people are doing, how they\’re doing it and how you can do the same thing. Always […]

Marketer and author Al Ries wrote a book titled \”The Fall of Advertising and the Rise of PR\”. This is not a book that teaches you how to get publicity. Rather, the basic idea of Al\’s book is that the power of traditional advertising is dying as the power of publicity is rapidly increasing. If […]

Over the years I\’ve received a tremendous number of success stories from people who have been using my publicity kit. I\’m going to run several of them in this series. It\’ll be valuable for you to see what other people are doing, how they\’re doing it and how you can do the same thing. Always […]