B-to-b means business-to-business – selling specifically to businesses rather than to individuals or the general public. If you’re writing copy for b-to-b clients, then they might be selling web technology, niche-specific insurance, just about any kind of consulting, training or research; doing catalog design and mailing, environmental assessments, product photography, trucking, specialty office supplies, legal […]
If you study most of the copywriting courses promoted online, you’ll get the impression that what works – and what copywriting clients want – is weird, shocking headlines, hype upon hype, exaggerated promises and a carnival-barker tone. For example, one course holds up these headlines as models to emulate: * Heads Up! Your fate is […]
When you set up shop as a business-to-business copywriter, you can get started through referrals, word-of-mouth recommendations and face-to-face meetings with potential clients. Soon you’ll need a web site, though. The web site serves as a credibility booster, buttressing your claims to competence and functioning as a 24/7 checkpoint for those who have heard something […]
When you need to get your business and product known, one of the best ways to do this is to write a press release. You might think this is a simple job, because when you look at releases, they don\’t look complicated, but they can be more difficult to write than you might imagine. The […]
Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of as many as possible of the subscribers on their email list. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in […]
By applying the methods outlined in this article, you will be able to prepare articles that will be accepted by many newspapers and magazines. The author believes that if you desire to write articles, you may be aided by the suggestions given here. \”What should I write about?\” is the first question that inexperienced writers […]
This may sound a little farfetched, I know, but actor Jamie Foxx says he got the concept for his upcoming animated movie \’\’Welcome to the Jungle\’\’ during his South African safari. According to a recent article, the \’\’Ray Charles\’\’ star had let his imagination run wild while watching animals during his exotic vacation in the […]
Some writers go from being in free flow to all of a sudden drying up in the middle of a novel. One day you could be writing a realist account of a seo consultants life as a corporate desk job employee and a by night homicide perpetrator, then the next day your imagination can cease. […]
Being a young or new author can be quite disheartening. You are trying to find your writing style/voice all the while looking for an agent to take you under their wing and on top of all that, getting a publisher to take a chance on you and publish your book. And it’s hard isn’t it? […]
Social media keeners have done a great job of hyping the marketing revolution that’s unfolding around us but the unanswered question haunting many water coolers these days seems to be: “What’s the point?” If you haven’t yet jumped in to the elegant career management possibilities available through social media, it might be worth investigating. But […]
