At some point in everybody’s life, there must have been a book that they could not put down. Some people are so inspired that they even aspire to write their own novels. There are tens of thousands of books being written every year which means writers are more than just a handful. While the truly […]
A host of progressives protest that literacy is much more complicated than a simple technical mastery of reading and writing. This claim is supported by most of the relevant academic work over the past 20 years. These studies argue that literacy can only be understood in its social and technical context. In Renaissance England, for […]
Do you have an online business? Congratulations! There are so many exciting new ways to market your service or product, as you may already know. Or perhaps you’ve been hired to write articles for a client’s online business, and want to make sure you’ve thought of everything. This article outlines the key actions to take […]
Here are 10 mistakes that writers tend to make when writing articles for newsletters or magazines. Keep the list nearby and rely on it to help you produce your best work, making your editor and your readers happy! Mistake #1: Your article is too long, or too short The right length of your article depends […]
Using blogs (either your own or reading other people’s blogs), reading articles, and referencing web surveys are all things that can help you write articles, though it is also important to like writing. Whether you simply want a challenge or to discuss a topic of particular interest to you, writing free articles can be a […]
Visualize your site achieving top search engine results. Now imagine the wonder you would feel if your well-ranked website’s copy jumped off the screen, lodging itself in the mind of each site visitor, and unconsciously causing every one of them to take the action YOU want them to take. Think it’s rocket science? Think again. […]
“Spice up” is a good way to describe what’s called for in e-newsletters. Even more so than in print newsletters, the reader’s eye, on line, looks for variety, from words and white space to graphics and photos. Read here for five ways to make your company’s e-newsletter properly spicy and inviting. Colors In the old […]
Regardless of your product or service, and whether you are a giant corporation, a small business, or a not for profit group, your newsletter is just about your most powerful tool for engaging readers and building member or customer loyalty. Whether you are still mailing a hard copy newsletter, or have switched to e-newsletters, there […]
Metaphors are a double-edged sword. If it works, it can lend your piece an extra-special color; if it slips, it can destroy leave your meaning confusing and muddled. You’ve probably experienced it yourself. Some of the world’s most memorable speeches, after all, use metaphors that conjure a very vivid image in the audience’s mind. In […]
If you are thinking about starting up an employee newsletter, consider these tips. If you already have a newsletter, use them to review your current approach: Tip #1: Be clear about why you need an employee newsletter. For example: Have you gotten so big that people can no longer exchange information face to face? Has […]
