Your success at trade shows has as much to do with the mistakes you manage to avoid as it does with the things you do correctly. That means you need to watch for potential pitfalls that threaten to derail your efforts and pummel your budget. Some mistakes can be extremely costly, resulting in thousands of […]

Although few people are aware they can reserve a corporate apartment while traveling, the option is becoming increasingly popular. Up until a few years ago, most people assumed fully furnished living areas were the domain of companies that needed to send employees on temporary assignments. That was the case a long time ago. The market […]

Running a business is very challenging. There are numerous problems that can arise at every stage of business. One of the most challenging parts of any business is creating a marketing plan that will reach investors, potential customers, and other industry heavy hitters. Every industry has its own individual quarks and requirements but something every […]

Many people are surprised to learn that leasing a fully-furnished corporate apartment often costs less than staying in a hotel during the same period. They assume that because an apartment or condo offers more comfort and access to more amenities than a hotel room, it must cost more. The reality is that corporate housing is […]

Several years ago, companies began to allow some of their employees to work from home. It was initially considered a win-win situation for everyone involved. The employee could avoid the crushing commute to the office while the employer could pare down the workplace, thereby saving money. Most employers who moved forward with telecommuting, as the […]

With a few rare exceptions, most business owners are well out of their teenage years when they find themselves at the head of a marketing team. So the question becomes, how does someone who has not been a teenager from some time figure out how to promote a product to a younger generation? Many people […]

According to the Financial Review Boss, Zappos, the billion-dollar plus online shoe store, offers new recruits $3,000 to quit. They say it helps weed out undesirable employees. And ultimately, bad customer service can cost a lot more (hundreds of thousands of dollars)… Zappos says 2-3% quit and take the cash. Video People are now being […]

If you can speak well over the telephone, you can use teleseminars (topical, prearranged conference calls) to give people interested in your topic a sample of what you know and teach. Then you invite them to sign up for a paid telecourse or other kind of teaching program. This is a teleseminar marketing funnel I […]

If you have a keen following for your blog, newsletter, tweets or forum posts, here’s a way to channel that following into lucrative teaching and coaching services. It involves the use of multiple teleseminars, which are free or paid topical conference calls, as well as the leveraging of other people’s expertise and followers. You might […]

Here is a way to use teleseminars to make money even if you have no list of your own, no reputation and no following. You put in the effort to organize a free multi-day telesummit on a catchy topic of interest to a definable group, such as women over 50, pet-shop owners or aspiring marathon […]