If you have been has been diligently trying to build your brand and client base, you know how tough it can be to market and grow without a solid marketing plan. While you may have thought as soon as your website went live and you handed out business cards that clients would be rolling in, […]

Its quite common for people who work in marketing to get the question \”So what exactly is marketing?\” and it can’t be answered with one quick sound bite. Here is my attempt at trying to answer it. The main responsibilities of a marketing department are: 1. Staying close to customers, understanding their needs and wants […]

One of the biggest questions that frequently cross the minds of every business owner is whether or not they should hire a SEO company to take care of their online marketing campaign. Taking your business online can be seen as an investment. This step towards the mobile revolution can be just the thing your business […]

When someone arrives at the Services page of your website, they probably already read your home page, then clicked on the Services link to know more. They may or may not have checked out your bio. Either way, odds are that they come to your Services page with a few pointed questions on their mind: […]

Clickbank provides a method to accept Credit Card including Paypal payments for home based business operators. Acquiring an account with Clickbank is not hard and free. Clickbank offers concerning 10, 000 items at any given time and you will purchase, or sell as a new Clickbank affiliate or reseller. There are many sites that sell […]

For more than a decade, I’ve had a listening post up on this topic, observing wailing and head-scratching on both sides. On the one hand, many marketers model and advise weird, emotion-soaked headlines, fast-talking superlatives, hard-to-believe claims and a tone of carnival-barker excitement. Anything goes, as long as it converts. Indeed, for this crowd, response […]

More expensive than a home-study course, more intensive than group coaching and more powerful in creating results for the client and profits for you: That’s the high-end coaching program. Generally $3,000 and up, these programs require strategy, content, focus, consistency and follow-through from you if they are to work in your business long-term. Based on […]

If you were to look at the biggest marketing trend in 2010, most would say it was the year of \”Social Media\”. Small and mid-sized businesses were joining the ranks of large corporations on Facebook, Linked In, You Tube and Twitter, trying desperately to figure out how to use these tools to market their products […]

If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to consider “playing” with some fun techniques here to market your business. Of course to start with you will need to […]

Have you ever had a really good look at who’s actually referring you and been surprised to find it’s a handful of the same people over and over again, or Have you wondered why more of your customers or strategic partners aren’t referring you at all? Even though you might have a great product or […]