Marketing is a numbers game, some people claim. In this way of thinking, you put disembodied messages out into the world. A certain number of them hit the spot and provoke purchases. Your goal in marketing is to tweak your message and your target market until the conversion rate makes you the kind of money […]

So you launched your product with a lot of fanfare and hardly anyone bought? If you’re convinced the product fulfills a marketplace need and your description of it was compelling and clear, the problem probably lay in your offer. Use these seven techniques to awaken potential customers from their indifference, overcome their reluctance to make […]

Fine-tuning a trade show display can take some real time and effort. While to the customer it may just look like a bunch of booths thrown up with free samples and loud salesmen, the decisions and considerations that go into a really successful trade show appearance are numerous and can become quite involved. For those […]

Promoting your company’s products or services is key to making your company successful. However, which marketing tools is the most effective, and what are the real differences between them. Let’s look at trade shows as a marketing tool compared to the range of other marketing tools available. There are certain characteristics that make a trade […]

The success of trade shows has meant an ever increasing number of them are available to attend each year. While it’s good to know that exhibiting at a trade show will enhance your company profile and increase sales, the vast number of trade shows that are around means it can be a little difficult choosing […]

Although the forthcoming trade show will be the first time you have exhibited, you will have attended several as a visitor. Indeed, if you follow the guideline about exhibiting for the first time you will have taken heed that it’s essential to go and visit a trade show as a visitor, prior to exhibiting for […]

Bumper stickers, obviously, came into being after the advent of the automobile. However, we do know that bumper stickers did not exist on the earliest cars, such as the Ford Model T and Model A. This is because these cars did not have bumpers at all. However, the Ford Model A did add bumpers in […]

You may well have heard of APIs and, after thinking \”oh well it\’s just something technical again, I don\’t really have to know anything about it\” then wondered, in the back of your mind, \”actually what are they and should I know more about them?\” The answer for anyone who runs a business is almost […]

Industry events are great options for organizations to reach prospective consumers and to showcase their brand, but for some, it is perceived as a laborious task. Exhibitions and trade shows are possibilities not to be ignored to not merely produce prospects and sales but in addition to market goods and boost the awareness of your […]

Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special […]