Creating links back to your site is an important part of any SEO strategy. However, some people mistakenly think that the quantity of links is the most important factor. The truth is that quality is more important than quantity when it comes to inbound site links. In fact, you can even hurt your search engine […]
If you want to have a successful PPC ad campaign, you are first going to have to design some highly persuasive ads. Although keyword selection and proper bidding techniques are also important considerations, you must have an eye-catching and compelling ad in order to entice web visitors to click and visit your site. The more […]
PPC ad campaigns are a popular and highly effective means of advertising. As compared to many other kinds of advertising, PPC campaigns provide the ability to focus your ads towards a specific audience. The goal of PPC advertising is to create an attractive and compelling ad which will entice potential customers to visit your site. […]
We all at some point in time subcontract some of our work to other folks, whether it is an offshore freelancer or a full blown SEO Company. It can either be because of the truth that we can not expert enough to do the work ourselves, or we just don’t have the time. When it […]
When linking to other websites from your site, you inevitably have a decision on your hands. Should you add a ‘rel=”nofollow”‘ attribute to the HTML anchor tag used to link to the third-party website, or should you leave it out (do-follow it). In the eyes of the search engines, a do-followed link from your site […]
As all savvy internet marketers know, link building is a great way to make your website popular and increase its page rank in various search engines. For some experts, link building is considered as the most important strategy if you want your site to reap high rankings on any and all search engines over the […]
Optimizing a website is more than typing keywords in the right places. SEO and internet marketing strategies need to keep changing along with the newest trend on the internet. Social networking sites are now dominating the time spent on the internet of many users. Almost everyone seems to have their own Digg, Twitter, or Facebook […]
There’s a little bit of confusion as to whether SEO and internet marketing is an art or a science. It is actually more science than art, because there is a systematic way to go about acquiring traffic and generating buzz for a website and product. Only thing required is that a person understands the basics […]
SEO and Internet marketing are not an easy process. Some people use shortcuts instead of putting more effort to create legitimate high ranking websites. These people sometimes can use unethical SEO practices that create unhealthy environment on the internet. Black hat SEO is optimizing a website with unethical behaviour. There are many practices that can […]
Landing page optimisation has become something of a buzz word amongst online marketers in recent months. The only trouble though is that many people still don’t know what it is exactly. So if you’re a little confused, here’s my quick guide to optimising your landing pages. First of all, a landing page is the first […]
