There are a lot of smaller businesses that struggle to make ends meet at the end of the month the recession has been hard on everyone in the business sector and especially hard on smaller companies because they often do not have the resources of larger more well established firms. The reality is that there are a lot of problems that small companies have with management that often leads to their demise. This is especially true if the owner of the company does not have a background in business or has spent a considerable amount of time doing something else with his career. This article is going to go over the four parts of marketing and how they can be used to expand a small business.

First of all there is the product itself. Many people do not consider the product as a function of marketing, but this represents their ignorance of marketing. The truth is that the product absolutely the most important part of marketing. The product from a conceptual point of view is all the different interactions that the person has not only with the actual good or service but with the company as well. This means that anytime someone sees a commercial or print ad they are essentially interacting with the product. This means that if you can find some way to favorably impact the way your customers deal with the company you can increase the value that your product has.

The second thing that people often neglect is price. Believe it or not the price is a significant factor in the appeal of the overall product. A lower price is not always better as sometimes a high price is seen as a symbol of status or quality. People will pay what they feel the product is worth and the price helps to establish this.

The third thing that is often overlooked and problematic is the distribution channels that a company uses to move its products. An example of this is Target and Wal-Mart. The truth is that the two Kamagra Gold stores sell very similar product but many people would rather buy things from target because it denotes a higher status. If you can get your product into the right distribution channels it will affect the way people see it either negatively or positively. If you low price propecia sell a service, think about the way that people order it or use it.

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Category: Business
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