Local Search Results – How Your Address Can Increase Traffic
Internet has rendered geographical boundaries irrelevant for web users. There is an increasing level of our daily activities that have moved to the world wide Kamagra Soft web, and this trend is likely to continue into the future. Businesses have been the biggest beneficiaries of this trend. We have witnessed an exponential growth in the number of businesses that have implemented successful internet marketing strategies to increase revenues and profitability manifold. On another level, internet has spawned a whole generation of smart entrepreneurs that have created profitable business exclusively over the internet.
Does this mean that ‘local’ is dead, and ‘global’ will rule, as far as doing business on the internet is concerned? Correspondingly, how can the neighborhood stores and really small businesses propecia normal dosage increase their relevance in this scenario?
The increased stress on “local search results” vouches for the fact that their is a growing realization that it is important for businesses to figure in the search engine results pages (SERPs). By extension, search engines have also realized that when a person is looking for a product or a service, his/her interest may probably be better served if local businesses are shown on the top of the SERPs.
This realization has translated into a number of developments that can benefit a local business tremendously, provided the dynamics behind figuring in the local search results are properly understood. For example, major search engines such as Google and Yahoo have started showing local business listings on top of search engine result pages, sometimes Levitra complete with maps and addresses. Top rankings in SERPs also frequently feature yellow pages results.
How to Get Listed in Local Search Results – Top Seven Tips
Obviously, appearing at the top of local search results is very important for your business. Sensible search engine optimization (SEO) will cover maximum ground, but a number of additional steps will ensure your good rankings in local search results.
1. Search Engine Friendly Website – Ensure that your website can be crawled easily by search engines. This will mean more text, lesser use of Flash and Javascript, and proper use of image alt tags.
2. Mention Your Business Address – If possible, devote a separate webpage to your business address. Mention your business address in full – do not give any acronyms and short forms. You can also mention your complete business address in the footer of every webpage on your website.
3. Create backlinks to the webpage containing your business address using your primary keywords as the anchor text.
4. Get Listed in Local Business Listings – Every major search engine has a listing of local businesses. Get your business and website listed there.
5. Get your Business and Website listed in Online business directories and sites such as YellowPages.com.
6. Get Your Business Reviewed – Ask your satisfied customers to write a small review, rating your business and service on major search engines, preferably using your primary keywords. This step should be practiced in moderation.
7. Network with the local neighborhood businesses already listed on the search engines. Explore whether you can exchange links with any of these. Also, try to list your business and website in the local chambers of commerce.
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