Intelligent call routing is the ability to route inbound telephone calls on the fly and it is a critical tool that every direct marketer Kamagra should be employing. Here are five reasons why you should be using call routing to optimize your campaigns:

* Phone routing puts you in control: With intelligent call routing, you have complete control over your business. You can distribute calls based upon time of day, day of week, geographic origin of the call, uniformity, percentage allocation and other parameters both separately and in combination. As a result, you can optimize these variables to ensure your campaign is delivering the best possible ROI.

* Intelligent routing creates competition for your business: If you are using multiple call centers, you can literally reward the best performing call center with more inbound leads. The result is better performance for your campaign because the call center that generates the most closes and revenue gets the most calls. Such competition creates leverage for the marketer and, depending upon the results of any given day or week, can be changed dynamically.

* Caller routing saves television advertisers on dub costs: At most call centers, the telemarketer owns the toll free numbers. The numbers are not portable, so every time you switch centers, you have the additional expense of a new set of dubs that contain new toll free numbers from the new telemarketer you are testing. Not so with intelligent call routing because the numbers are portable – you control them and can reassign them to a new call center without the extra dub expense – an expense that can add up to thousands of dollars.

* Routing can take advantage of new business models: As more and more employees telecommute and operator bases are disbursed into smaller groups, even a single at-home model, intelligent call routing can take advantage of these new paradigms. It ensures you are able to capitalize on the most economically advantageous model.

Routing is a critical part of any disaster preparedness: Nobody likes to think about natural or manmade disasters, but as recent events have demonstrated, they do happen. The trouble is that direct marketers rely on inbound calls that happen in real time, and the opportunity to react to events that can have a material negative impact is slender.

Author Bio: In the event of such an incident, intelligent call routing allows you to reroute calls away from affected areas to make sure that precious leads and sales are not dropped or lost. The power of proper call routing should not be underestimated.

Category: Business/Telecommuting
Keywords: call routing, intelligent call routing, phone routing