A B2B email campaign is very different from a B2C campaign. Here we offer some suggestions for making a better B2B email campaign in order to get better ROI.

Your tone should be much like it would be in a face-to-face meeting with your prospects: direct, professional and in a manner that makes your audience want to do business with you. Don’t waste your time building up to the pitch — state why you are sending this message and what’s in it for the recipient.

The message should clearly articulate the purpose No prescription cialis and value to the subscribers while making it easy for them to identify and act on any call to action. Don’t bog them down with too many cross promotional messages or secondary marketing messages. Allow them to scan the email and find out what’s in it for them.

Your main measurement analysis should not be based on opens and clicks but on how many leads are generated. Careful attention should be paid to forwards and any additional email subscriptions generated from the campaign. A high open and clickthrough rate but lack of leads could mean you put up too many barriers to capture the lead. Ensure your landing page and relevant gateway pages (for example, the white paper sign-up page) are easy to find and utilize. This may take some coordination that goes outside the realm of a typical email manager.

If you are mailing to IT network administrators, an image-heavy newsletter probably will not be well received. Instead, send a text-only message. Follow the cues of what your audience is like and don’t take a one-size-fits-all approach.

Emails from a CEO to a fellow executive tend to resonate. Ensure your From line is from someone who matters. Combine this with a short Subject line that can break through the clutter while demonstrating a reason for the user to read this email.

Too many promises, customer raves or pricing information may overwhelm your audience and diminish your opportunity to have people click on a link where they can find the details of the service or product being offered.

A white paper can often work, but they are everywhere, aren’t they? Provide access and perks that are gold to the C-suite audience. For example, one client attempting to register business executives for an annual event tested pricing breaks versus admission to a VIP event. Remember, the B2B audience usually isn’t spending its own money so you can guess which offer performed better.

Author Bio: Radica Systems Limited is a leading
e-mail marketing solutions provider in Asia.More than 500 enterprise companies trust Radica.

Website:http://www.radicasys.com

Category: Internet Marketing/Email
Keywords: permission based email marketing