Search engines are constantly changing their algorithms, which are the rules and guidelines the engines use for calculating page rank for all websites. These rule changes are not to confuse the laymen, but are used by the search engines as a method to give all users of the internet a fair and balanced chance for positioning your website online for search purposes. After the search engine robots spider any website, the information they gather is entered into a database and that information is used to establish page rankings. Like anything else in life, rules change.

Looking at this whole situation from a marketer’s standpoint, just about the time you think you understand everything there is to know about this process, the engines will change the rules again. Sometimes these changes will hurt your page rank position while other times the new changes will help your rankings. The secret here is to learn about these changes, understand the changes, and then use the suggestions of the search engines to our advantage so you can get maximum online exposure for your web site.

Many of the guidelines used by the search engines a few years ago are now totally obsolete. For the SEO Specialist who works with the search engine guidelines every day, these new changes have gradually been implemented into their promotional strategies over a period of time. For the individual who only works with optimization occasionally or may not be aware of some of these recent changes, by being un-informed and using old methods in their marketing campaigns, you may actually be less effective in your promotion efforts than before.

There are a couple of new trends that has taken the internet by storm over the last few months. There are mixed emotions from some experts of the effectiveness of these new trends.

One of those interesting trends has been the advent of the social media explosion. There are some good and bad features of this new trend as there is with any new cool thing that suddenly appears. Reactions within the optimization community are controversial and some feel social media popularity is nothing more than a flash in a pan and will soon fade off into the sunset. Of course there will always be a segment of the internet that will capitalize on some negative part of the market and probably will do well.

Blogging is another interesting segment of the market that has really became powerful in the search engine marketing arena. Blogs can help your reputation online or blogging can kill your personal reputation because of questionable personal content or pictures you may have posted in fun. When used correctly, blogging can be extremely powerful in promoting your business opportunity by consistently keeping your business opportunity in front of the general public.

By using your business blog professionally and posting on a regular basis, you can introduce new products, provide information about your existing products, stimulate old ideas with a new spin or just share good information with your users. Blogging can help you gain “Top Position on Google” and other fine search engines.

By incorporating video presentations in your blogs you may establish yourself as a leader in a particular field of marketing. Keep your videos short to about 3 – 4 minutes in length. Anything more than that your users will become bored and probably click off pretty quick. Producing several short videos will be more powerful than one long and boring 10 minute video.

If you’re into Search Engine Optimization you can build an incredible amount of links to your primary business, as well as linking to your network friends with the use of blogs. You can take this process one step further, and optimize your blog with some of the keywords or keyword phrases that you use in your business site. You can make your blog keyword specific which can help you gain top page ranks with the search engines.

By blogging you can increase your popularity within your business community and your peers. The internet is all about information and if you are passionate in your writings, with keyword rich content you can become the authority on almost any subject matter. Keep your blogs informative, and you can build a user list of people who are willing to accept your opinion as truthful and sincere and when the user is ready to make a purchase, they will automatically think of you and your product or service. This is how you establish yourself as the professional in your field of endeavors.

“Let’s Build Your Business Together”

Larry L Miller SEM/SEO Consulting

Author Bio: Larry L Miller – SEM/SEO Consultant who specializes in promoting clients to “Top Positions on Google” and other leading search engines. Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Skype: larrylmiller121

Category: Marketing
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