Facebook, Myspace, Bebo are all examples of social networking websites and they all operate on the same basic premise: people create a profile and upload content to the profile which can be accessed and viewed by other members. A form of apartheid can be implemented in that a member can directly alter the level of access people have to the content and on a more positive manner, they can also create groups for specific groups of people.

From a business perspective, this provides a number of exciting and potentially powerful marketing options. For example, you may want to create a “VIP area” for your profile page which can only be accessed by certain types of customers such as those who are frequent buyers, or who spend a certain amount of money. By providing them with incentives such as discounts, vouchers and other types of concessions you will be able to retain their loyalty and also encourage other customers to try and aspire to that same degree of commitment.

Another way in which email marketing with Facebook can be utilised is through the use of affiliate marketing. A business could offer a competition of some sort, and so the person who manages to refer the most friends to the business will be the winner of the competition. This is a good trick because it means that the word of mouth of your business will increase significantly in exchange for a minimal amount of input from you. Indeed, the only cost you would incur is the cost of the prize!

Because people will be referring their friends to the business and encouraging their friends to participate this means that people will be more likely to get involved because their friends are the ones leading the charge rather than a faceless company. When email marketing on Facebook is combined with and used in conjunction to so called “viral marketing” the results can be astounding.

If you own a business, social networking sites can be an ideal way to make contact with people who can directly help and influence your business. You could make contact and form an alliance with a supplier who maybe able to provide you with your items more cheaply.

It also allows you to touch base with your superiors in order to break the ice and furthermore, get that all essential “foot in the door” on the corporate ladder.

Leaving a polite message on their page thanking them for their presentation as well as complimenting them on their experience will garner support, ensure that you are noticed and also make a good impression. You never know, they maybe so impressed by your good manners and by the fact that you remembered them that they then decide to contact you again which maybe the first step towards a long term relationship.

One of the most important aspects of a social networking messaging system is that it is possible for people to receive notifications whenever you make a change to your profile. If you plan on offering a concession or promotional offer of sorts then by uploading it to your profile you will inform anyone who visits your profile page (and who maybe a potential customer/client) as well as people who are already following your page.

By having the news in a central location you will effectively eliminate the need to duplicate the content several times as you email each person individually. When you consider the time it would take to email a hundred thousand people, it should quickly become apparent why profile updates are such an essential skill to master!

Another facet of Facebook email marketing is the all essential human touch: thank a customer for their purchase. It is nice to be appreciated as well as recognised and a short email to that end will go a very long way indeed.

Author Bio: Filippo Toso is an Italian Marketing consultant with an extensive list, with clients including Fortune 500 companies and organizations like FAO and UN. Filippo promotes his products on Facebook using the Messages application and always keeps a backup of his correspondence using Inbox Backup.

Category: Marketing
Keywords: Facebook Backup Correspondece, Facebook Backup Inbox, Facebook Backup