Any successful business, whether online or offline, is involved in some form of advertising. Not all businesses use the same methods of advertising, however, the concept and basic principles of advertising will apply whether you’re a store front on Main Street in your own home town, or an online marketer promoting on the internet. Advertising is crucial to the growth of your business. Maintaining a stable, advertising campaign strategy is one of the most important ingredients of maintaining a healthy growth for your company.

Advertising is not a duty that most business people actually enjoy. They must spend money for advertising agencies and the results normally are not visible in the short term, but may reflect some positive results in the long term review. Many don’t like to wait for visible results, they want action now. We have to contend with salesmen and listen to our sales representative who is always trying to get you to spend more each time they visit your office for their next commission sale.

This is all just part of the process of setting up and maintaining an advertising campaign in normal business. Advertising is one of those necessary evils every business person has to contend with if they want to become a successful business. You must advertise your business opportunity and become well recognized for people to start thinking of you when they’re in need of the product or service you sell. A saying that rings true in this scenario is as follows. “A business without a sign is a sign without a business”.

Most of us have tried the traditional methods of advertising such as television, radio, direct mail, phone solicitation, newspaper ads, billboards, signs on top of a buildings and I’m sure you can think of several other methods of advertising you may tried. Your marketing budget can be eaten up rather quickly and you may still see little to no results in some cases.

Internet advertising is best described as online marketing and is totally different than advertising for a store front business. The methods we talked about so far may still be effective if you have a good advertising agent that has your best interest at heart. However, the internet advertising must be more of a marketing approach than an advertising approach.

Marketing on line is an ongoing challenge of experimentation and learning the process of what works and doesn’t work effectively. Every marketing campaign that you do is going to be different, and flexibility in your thought process here is extremely crucial.

The more you market, the more you will understand what I’m referring to here. You must have some kind of hook between your marketing campaigns and the normal run of the mill advertising your competitors use for the promotion of their product or services.

You may understand the importance of advertising, but if you don’t understand the concept of online marketing, and have some incentive for the internet user to choose your product or service over your competition, then your competitor is going to get the order.

This is where you’re mentor and consulting professional must be introduced into the overall picture. Your marketing consultant should be up to date on the latest ideas and programming to help you gain that competitive edge that is so needed in today’s ever changing market. With the other pressures of today’s business society, your chances of keeping up with the constant change on the internet are virtually impossible. Recent reports indicate that using the services of a professional in your overall marketing strategy, may well be the best business investment you will ever invest in.

One excellent benchmark you may want to follow when acquiring the service of a professional is, to ask him or her to show you online where their personal sites stands in page rank with the search engines. If they can’t find on the first couple pages of Google, you may want to reconsider your choice of mentors. Ask your professional to share with you some client page rank results that they’ve helped to accomplish Search Engine Optimization successful results using their tactics. Results of current and past marketing campaigns, verifiable online, using the guidelines above should be your benchmark for success and will help you understand whether the marketing organization you’re dealing with, truly knows what is needed to get the results you demand for your business needs.

Most reputable optimization specialist won’t give you a phone number to call so you can visit with some of their happy customers. Giving out names and phone numbers is a violation of client privilege that your specialist, should be respectful of with every one of their clients. A good company will keep that information totally confidential, just like you would expect them to be, when you’re marketing campaigns become successful. If the results can’t be verified on the internet, then everything else you’re being told is probably smoke and mirrors anyway.

In Conclusion: Advertising is an absolute must with any store front business; however, marketing strategies must be used in your online marketing efforts. Choose the method of marketing promotion strategies that best fits your marketing objectives, and fills the needs of your targeted audience. Seek the services of a specialist if needed and be willing to make changes that your professional recommends that may be required to optimize your marketing efforts and challenges.

The eBiz Solutions Team is standing by to assist you in your marketing strategies. Call today for your free 30 minute consultation.

“Let’s Build Your Business Together”

Larry L Miller SEM/SEO Consulting

Author Bio: Larry L Miller – SEM/SEO Consultant who specializes in promoting clients to “Top Positions on Google” and other leading search engines. Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Skype: larrylmiller121

Category: Marketing
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