Ten Standards For Children’s Toy Store
Network everyday toys are inseparable from the success of a business day, geographical and human. For those who choose to open toy store business, the toy’s location is very important. Because the toy store site success, largely able to determine the future sales of toy store, shop or even to determine the success or failure. Therefore, the choice toy business direction as the site for people in great effort, for taking this first step to open toy store.
Open toy store is very particular about the location, the general should grasp the following 10 criteria:
1. Transportation. Near the main station, or walk in customers no more than 20 minutes set up shop in the street. Choose which side is more conducive to business, need to observe the pedestrian traffic on both sides of the road to the pedestrian side of more is better.
2. Close to the place where people gather. Such as theaters, cinemas, parks and other entertainment venues in the vicinity, or large factories, offices nearby, this area will attract pedestrian access, on the other hand is easy to make customers remember the shop’s location.
3. Choose where rapid population growth. Business, residential and municipal development, will bring more customers shop, and make it more development potential.
4. To select the side of small side streets, or obstacles. Many times, pedestrians crossing the road in order to thus focus on travel to avoid pedestrians or other vehicles, while ignoring the side of the shop.
5. Select the spontaneous formation of certain types of market lots. In the long operations, a street market will spontaneously form of a sale of certain goods “concentrated market”, the fact that, for those who operate the shop for durable goods, if concentrated in one lot or block, the better to attract customers. Because people thought of buying a product will naturally think of the place.
6. According to business content select address. Shops selling different types of goods, which makes different demands on the shop. Required to open some stores in high traffic areas, such as clothing stores, small supermarkets, but not all of the shops are suitable for open areas in the sea of people, such as health products stores and multi-service centers, the appropriate opening in the remote, quieter place.
7. Have “sugar daddy” mentality. That is the shops open in the vicinity of the famous chain stores and brand stores, or even to open next to it. And supermarkets, shopping malls, restaurants, 24-hour pharmacies, coffee shops, tea houses, bars, schools, banks, post offices, laundry, print shop, community service centers, community cultural and sports centers, set-off force and strong brand store adjacent public place. For example, you want management to eat, you shop will open in the “McDonald’s”, “KFC” around. Because of these well-known western fast food shop before choosing a large number of detailed market research done, next to their shop, not only can save time and energy to visit the site, you can brand with their “pick up” some customers.
8. In the commercial center of the street. East-west streets in the best facing south; north-south streets in the best ride the east, as far as possible in the northwest corner of intersection. In addition, the three-way intersection is a great place; in the slope of the road shop undesirable; road and shop floor level can not be too small.
9. To select store advertising space. Some stores do not separate facades, shop front of the nature of advertising space on the loss of independence, thus making you lose in the shop before the “play” marketing intelligence space.
10. Select from the cold become hot location. Businesses optimistic about their choice of shops now operating position, as selected in the near future by the cold becomes hot, is not optimistic about the current street or urban areas.
Right location to open children’s toy store can be said that the first condition is the most profitable. Therefore, as long as the location of this step is right, coupled with careful management, largely determines the future toy store will not lose.
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Category: Parenting
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