Many companies opt for trade show booth rentals with the intention of bagging large orders at the show. The truth is you will face a lot of intense competition out there in the show. Other firms showcasing their products at these trade shows typically belong to the same industry and are essentially vying for the attention of the same customer base.

So what can you do to stand out from the crowd? The most effective approach would be to grab the attention of the buyer with attractive visual content. Newcomers setting up and designing trade show booths often make the mistake of using a display with too many words and too little graphic content. Your display must make the consumer want to stop and learn more about your product. This means that the display must be both colorful and eye catching, or else the potential buyer will just walk past your booth.

Trade show booth design – Budgeting and costs

With something as important as trade show booth rentals, it is important to establish a budget before investing. A new booth measuring even 10’x10′ can cost a lot. If you have a limited budget, you have the option of approaching local booth designers. They usually offer used or returned booths that you can buy from them at discounted rates.

Panel booth systems are another low-cost alternative. They are flexible and reusable, allowing you to change the visual displays for future trade shows. These systems allow you to attach extensions to the original booth, if you need added capacity in the future. Some firms also offer second label generic panel booth systems, which are cheaper than similar first line products. If you opt for a panel booth system, this would result in lower shipment charges to the trade show location as these are much lighter and more portable.

Overall design and display graphics

There is an important exercise that you must do before making your final choices on the overall design and before you approach the booth dealer to place your order. Take some time out to make a sketch of what you would like your booth to look like. Plan for the placement of your products and any furniture like cabinets, countertops, and chairs. Does the booth look welcoming and open? Can it be easily reached? Are the advantages of your product clearly detailed and plainly visible?

When your goal is to make a lasting, positive impact on the buyer, care must be taken in finalizing the graphic display your booth will carry. If you have existing advertisements carried in the media, you have the option of blowing these up to the required dimensions for use in your booth. In case your firm is smaller and does not have this choice, the best approach would be to hire the services of a professional graphic designer. Do not try executing this yourself if you do not have a graphics background.

Make all these plans and place your trade show booth rentals order at least 2-3 months before the trade show. With proper planning, you will be ready for the event and will be able to extract the maximum benefit from it.

Author Bio: Adfab Exhibit Group offers Trade show displays Toronto that get you noticed. Contact Adfab Exhibits for custom displays, fabric displays, trade show booth rental and banner stands Toronto

Category: Business
Keywords: trade shows, booth design, design, display, budgeting,