Trade shows have these days become a vital part of an organization’s marketing campaign. They are extremely useful for introducing and promoting the company’s products. After a successful trade show, the number of customers of the company sees a boost. One of the most important elements of a trade show is your stall or booth. An attractive booth along with an excellent presentation can leave a lasting impact on your prospects, who in time may become your customers. You can either design and buy your booth displays or opt for trade show booth rentals. There are many factors to consider before you decide on whether to rent or buy your trade show booth components.

Why Rent?

Exhibit rental is a great alternative to buying a new exhibit. The decision mainly depends on whether the components or exhibits are for one time use or repeated use. In both cases, there are many advantages to renting a trade show exhibit.

Investing in a new trade show exhibit is not a viable solution for many small companies. Also owning trade show exhibits means that you have to spend on the exhibits’ repair, upgrade, insurance, and storage. This can be a large cut from the company’s marketing budget. Renting is a much more cost effective option than buying in such cases.

Trade show booth rentals are also a good option if the schedules of different trade shows clash. When you need a fresh and updated look for your stall, renting is a cheaper option than buying, as frequent refurbishing can turn out to be expensive. You can get customized rental exhibits at one third the price of buying new exhibits.

Different venues have different booth sizes and floor spaces, and it is important that your booth fits the dimensions of the allotted space. Sometimes the requirement will be for large booths and at other times a small booth would suffice. Renting helps you take this variability in your stride.

Renting is also a good option when you want to try out different types of exhibits before you purchase them. It saves both money and time for the company. The specifications can be given to the rental agencies and they can install your booth at a fraction of the price of buying a new exhibit.

What to Expect When Renting

Even if the booth is rented, it should still convey your brand, help attain the set goals and maximize your exposure at the trade show. Just because it is rented, does not mean you have to compromise on customization to meet your needs.

Care must be taken when choosing a rental company. Choose one that provides consistent standards everywhere. It is better to opt for a company that has branches in various states and countries, as that will mean reduced transportation.

Select rental companies that offer you good deals and high quality service. They should ideally take care of the transportation, assembling, dismantling and cleaning of the trade show exhibits.

As trade show events are important for your company, care must be taken in preparing for the event. Objectives must be set and meticulous planning should be done while designing the trade show booth. Whether you buy new exhibits or go for trade show booth rentals, you should make sure that the displays are suitable for your requirement.

Author Bio: Adfab Exhibit Group offers fabric displays Toronto that get you noticed. Visit http://www.adfabexhibits.com/trade-show-booth-rental for more information on trade show booth rental.

Category: Business
Keywords: trade, trade shows, trade show booth, booth rent,