There is a lot of interest in the subject of service design because of the number of ways that it is proving to be useful to companies that are looking to improve the quality of their interaction with customers. It refers to the process of arranging goods and services to be offered in an efficient manner in order to ensure that end customers enjoy a satisfactory experience while consuming these products or services. It involves the planning and organizing of various components such as people, infrastructure and communication in order to improve the quality of interaction between the service provider and the consumer.

Proper design of services includes various aspects such as packaging design, making the product easily accessible to customers through websites etc and making the product easy to use. In addition, service design is helpful in selecting of materials used to create products as well as ensuring that the most effective customer service systems are put in place. Proper customer service is required even after the sale has taken place, and companies that are really focused on increasing or maintaining market share will even ensure that adequate follow up takes place after the actual sale.

The service industry has increased tremendously in size and this sector is of great economic relevance. It employs a lot of people and therefore there is a great possibility of error while services are provided. Services have therefore to be designed carefully so that the service provider remains competitive and retains its ability to attract customers in an increasingly competitive environment. The best companies, whether they are in the private or public sector, are recognizing the importance of designing their services in order to improve their customer’s service experience.

Service design consists of many aspects and a company may find that it has to reorganize many activities that it has been performing for long, whether they are internal activities or ones that involve direct interaction with customers. This is therefore a revolutionary way of conducting ones business.

Agencies that are involved with designing services apply design tools and techniques to various service problems and arrive at the appropriate solution. In some cases it might be to modify existing services, but it might also result in the creation of new ones. There is practically no product or service that cannot benefit from this process since its objective is to make the product easily accessible to the customer.

As you can see, proper service design is something that any company can benefit from, and indeed, it is now being adopted by companies offering a huge range of consumer products and not just services. It takes a lot of time and effort in order to come up with the best possible enterprise structure for a particular company, and this is requires the help of trained people. However, many companies are eager to make the required investment because it has an amazing impact on their bottom line by ensuring customer loyalty and a resultant increase in revenues.

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Category: Business
Keywords: Service Design,Neoteny