China\’s national a Chinese national image publicity in Manhattan\’s times square outdoor large screen constantly broadcast.

China reported, this is in Chinese red promotional mass-tone, in just 60 seconds, shows including tai lihua, John woo, song zuying, liu joyfully, lang ping, yao Ming, DingJunHui, yuan longping, WuJingLian, Yang liwei, covers, literature and art, physical, business, think-tank, models, aerospace and other industries of dozens of outstanding Chinese.

China national image series promo filming in 2010 July start, the big screen in this broadcast for which the people the article \”.

Over the next four weeks, daily from 6 a.m. until 2 a.m., then that propaganda mass in times square on a big screen appeared 15 times per hour, is expected to total broadcast nearly four weeks million times.

Meanwhile, in Washington, d.c. gallery plaza outdoor large screen, is also synchronization is broadcast the commercial.

In addition, enrichment for 30 seconds of the Chinese national image publicity the characters in the article \”17 date by CNN television (CNN) of each channel to cover the global broadcast. Expect in the next four weeks, then that promo on CNN each channel will broadcast hundreds of times.

Such a large-scale, high frequency on China\’s national image publicity, seen as China\’s official high-key launched the key public relations, but also to the foreign people act as the object of Chinese public diplomacy specific actions. Meanwhile, promotional premiere time choosing of President hu jintao\’s visit to America before today, it is a build-up of idea.

Chinese officials say, this feature films, except land us there are plans to Europe, Latin America, the Middle East and other areas as well as in the global Internet display in succession.
In New York played

The summer of 2010, yao attended a special filming group, the group is national image film shooting the crew. As the Chinese people proud star, American media \”Thirdage\” also specifically for its writes, \”yao said ascend the image of China\”. Now, the publicity is released in, yao, etc will represent China on American screen.

In addition to NBA star yao Ming, volleyball coach lang ping, famed director John Woo outside (John Woo), pianist lang lang etc about 50 China\’s most influential characters involved in this called \”national image publicity — personages kyu-bo advertisement filming activities. Recently, the publicity in overseas theaters.

According to information, the national image film can be divided into two parts, one is the Angle, one is character papers articles. At present, the character article has make. \”Characters of article has two versions, one is 30 seconds versions, one is 1 minute version of this two versions mainly for different broadcast carrier need\”. The cinematic teaser, said WangZhongWei figures in charge, Yang liwei, yao piece in all fields of excellent representative and common people in the film appear, show stereo China.

According to conceive, has completed the characters in this article ready to President hu jintao visited America first in America playback, character will appear in the United States article times square and television stations and other related carrier. Subsequently, kingdom newly plan two national image film in succession in Europe, Latin America, the Middle East and other areas are broadcast to the world, promote China\’s national image to the world, recommend Chinese. Should say, yao and lang ping etc outstandidng representative of man as a sport, to represent China emerged Chinese image promotion and films, should be a kind of honor.

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