The restaurant business, in general has seen a slump in recent months. However, the upcoming holiday season will be good for all kinds of businesses especially the restaurant business. Therefore, as an owner, it’s your time to cash in on the spending spree and make an impact on the market. But you just can’t go door to door selling your business. These days you need to catch the attention of people through colorful posters, flyers and brochures.

Of these, a brochure is a very important product, as it will give the customer the basic information about your restaurant and the new cuisine they can look forward to enjoying. Brochures are not like booklets that have so much space to pack lots of information. Therefore, you will have to compensate and make your brochures attractive. During the holiday season you can bet your competitors will do their best work.

What should you include and what should you avoid?

– The first thing to avoid is excessive use of color. It is true that color attracts but too much color can hide what you want to say. Many times the bright colors clash and disturb the main focus of your business. So do not match bright pictures with bright backgrounds and fluorescent colored words. Always avoid this mistake. What you need is balance. Stick to a coherent color theme. Make sure that your brochure stands out from the rest. Your offers and information should be easy to read and not distracting to the person. For the text use colors that is soothing to the eyes. In case of a special announcement, use a different font and a reasonably bright color.

– Choosing images from the web is a very popular idea. However, make sure that the images you choose are of the optimum resolution so that they do not look bad in print. Web images are generally low-resolution images and when printed they can become pixilated and look hazy or fuzzy. It is best if you can ask your layout artist to show you a test print so that you can decide whether the quality of image is sufficient for your purpose. The point here is that the overall quality of a brochure can go a long way in advertising the quality of your business. A well-arranged brochure is a sign of a well-organized business.

– Sometimes, while designing a holiday brochure, there is every chance that the designer may get over creative and include graphics that clutter the brochure. But, the business is yours and you will have to decide whether to keep them or discard them. A cluttered brochure may take away from the main points that you want to deliver to the customer. Similar is the case with the fonts. Whatever font your designer uses, make sure that they stay legible in print.

These are basic tips that will produce a quality holiday brochure. Use them and see new clients walk in to your restaurant just in time for the holidays.

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