Marketing your restaurant is essential for the expansion of your business and growing a loyal client base. With several restaurants in your vicinity, it may be difficult to be noticed. Formulating a marketing plan is necessary to stand apart from the crowd. A well-planned marketing strategy not only helps to retain your loyal customers but also draws new customers. With the spread of internet increasing, online marketing has emerged as a viable and effective option for reaching out to your customers. If you are wondering how to get started with your online marketing strategy, then here are some tips for helping you.

Email Marketing

You may have known by now that it is crucial to retain customers for expansion of your business. Email marketing strives to reach out to your satisfied customers and offer them some incentives to come back at your place. Leave a card on the table for the customers to fill out their comments, suggestions and email addresses. You may send monthly newsletters or discount coupons along with special offers on occasions like the Christmas, Halloween, New Year’s and other local events. Consider sending a survey questionnaire to active customers. This may help you in getting some feedback and improving your service.

Social Media Marketing

Social media platforms like Facebook and Twitter are ideal for reaching out to target groups, building a group and finding new customers. By utilizing these social media networks, you can connect to people in your city. Build communities on such social networking sites and let others know about your special offers, new arrivals, discounts and packages. Arrange for local events like Tweetups where local people can gather and have fun. Make your restaurant a meeting place for these active communities in the locality. This helps you in establishing the restaurant as an active player in the social media realm.

Blogs and Videos

Your customers may enjoy interacting and sharing their feelings about your services and food. By creating videos or writing blogs, you may remain connected with your customers. Write about various recipes; invite new recipes and feedback from your customers. Provide video clippings of your kitchen showing preparation of some popular items or preparation of some exciting cocktails. While developing such blogs, make sure to use keywords that relate to your restaurant. As for example, if you are selling sushi in Orlando, then consider using keywords like “sushi in Orlando”, “Orlando sushi”, “and restaurant Orlando sushi” etc. This helps you to get noticed in online searches.

Making news

Make some news to get noticed. Use various online platforms, emails and press releases to let the public and your customers know about some interesting activities. You may take this opportunity for launching new products or services, celebrating the anniversary of your restaurant. Arrange for a visit from some celebrities on such occasions for adding a touch of glamour and being noticed.

Explore these online marketing tips as effective tools for reaching out to your customers. However, make sure to supplement them with ads in local newspaper, magazine and television channels. Marketing is most effective when you are able to maintain quality of services and foods.

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