If your business is lucky enough to have a store front window, then you should take full advantage of it. This is one of the best ways of advertising your business and it is relatively inexpensive. The right retail store displays can make people want to go into your store and see what you have to offer.

On the other hand a drab display can also be very off putting. There is only a brief opportunity to get customers to come to you and it is important to get their attention and make sure they want to come to you. If you get this right at the very least they will come and see what you have to offer, giving you the chance to sell your business.

It is a good idea to start with some basic things. Make sure that your windows are clean. Use a decent quality cleaning product and apply it properly. Overdoing the spray or applying it in the wrong way can result in streaks. Even if you have an attractive display streaks on the window are often very off putting and look very slapdash.

With a display make sure that the items are arranged asymmetrically to catch the eye. The main item you want to promote should be in the middle. This is what is often referred to as the focal point in that this is where you want someone to focus their attention. Other items should be relevant and placed alongside it.

The products should always look good. Make sure that they are kept clean. If the products are older and have been unsold for some time then do what you can to get rid of them, especially if newer stock is coming in. Less space will mean it will be harder to display the stock attractively.

Some stores may not necessarily have a front window. This does not necessarily mean you cannot attract people coming in. You may put posters on your doors or use outside A frames in order to get the attention of passing trade. Make sure you check before putting anything up as some malls and other retail units may have restrictions on displays.

It cannot be emphasised enough that you should keep everything looking like the brand image you want to achieve. If you want bright and vibrant use bold colours and do what you can to attract attention. For more elegant displays consider using glass shelves and more minimal lighting. If you do choose to display on glass shelves regularly remove the items and polish the shelves as the lighting can highlight dust if it is not done on a frequent basis.

Always look closely at your retail store displays. Take a step back and see if they work. Do not be afraid to ask for feedback from people in store or other work colleagues. Finally look in the till at the end of the day and monitor sales reports for the period the display is shown. With the right approach you will get the most from your store.

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Category: Business
Keywords: retail, retail supplies, displays, showcases, gridwall, slatwall, business