What is the one thing that all business owners want? And, it doesn\’t matter what kind of business you may have. It could be anything from fast food to a huge corporation.

More sales equal more leads! That pretty much sums it up.

And, what is it that we all do to try to get more sales and leads? Advertise. We advertise in newspapers, the Yellow Pages, magazines, radio stations, and, we even send out postcards. What do all these have in common? Very expensive and have a low ROI, “return on investment”.

You would think that with all the technology that we have today, we would be able to come up with a way to advertise 24 hours a day, seven days a week at a fairly low cost, and get a high response rate. Now, you’ve probably just said, \”Yeah right, what\’s this guy smoking?\”

Now, we all know that advertising in newspapers, Yellow Pages, magazines, radio stations, and even sending out postcards seem to be a waste of money for what you get. But what else is there?

Well, there is something else out there. It’s better, it\’s faster, and you have complete control of when you want to send out ads. Did you hear what I said? You have complete control. When you advertise in the other things that we\’ve talked about, you do not have complete control.

Actually, you don\’t have any control you\’re at everybody else\’s mercy.

For example, when you advertise in the Yellow Pages, you pay for your ad and it sits there until they come around for your next payment which is usually six months to a year. And magazines, you put your ad in and hopefully it will be in next month\’s issue, maybe. Again, you have no control.

When you send out postcards, to make an offer. You take them all to the post office. You send them out in bulk mail which is very costly and you hope that people will read them, come to your store and buy something and not just being thrown out. How often are you doing that and how costly is that?

Now, some people use radio stations to advertise which is very costly, and you cannot just change the activity time that you want because of the expense.

With each of these ways to advertise your ROI, \”return on investment” is very low.

Now you may be saying, “I have a website and I\’m using e-mail marketing to bring in clients.” That\’s good! Using the Internet is a great way to bring in some extra sales and leads, but let me give you a few facts, that you may or may not know about using your website and e-mail marketing.

Fact: only 30 to 35% of e-mails are being opened and read by clients or customers. So what\’s happening with the 65 to 70% not opening your e-mail? That is money left on the table.

Fact: 98% of the websites that you see online do not bring in any money, whatsoever. There are reasons why business owner’s websites do not work, but that\’s another story. I can talk to you about that, if you would like to contact me.

What I\’m talking about is advertising at a fairly low cost, 24 hours a day, seven days a week; and, you having complete control. That means that if you want to run sales every day that are different, you could.

This is part one of the two part series. The second part will be explaining the type of advertising I am talking about. However, if you can\’t wait for the second part and you want to find out right now, go to Mobile Marketing Maryland…

Author Bio: Mobile marketing can help your business prosper. The cost is significantly less than other forms of advertising and very effective. Find out more by visiting http://MobileMarketingMaryland.com

Category: Marketing
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