Both trade shows and consumer shows use custom exhibits as marketing tools to sell their products and services. It is also a forum to disseminate information about the company or new products it is introducing to the marketplace. The difference between trade and consumer shows is that the exhibitions for consumers include products and services that are of interest to homeowners and the general public. Trade exhibits target other companies that can purchase their products or services.

The sizes of of exhibitions vary from small, niche markets to large events with thousands of attendees. Many types of marketing products and collateral are used to promote the wares represented. Collateral includes brochures, white papers, demonstration scripts and other materials specifically designed to promote the company and products. The collateral is displayed and offered to attendees in a rented area that contains a booth or other type of furniture designed to compliment the collateral.

Show management includes all of the people who are involved in renting out spaces in the hall, setting prices, and attending to all of the details involved. They have contracted labor available for use by companies with a presence at the show. The contracted labor is costly, but is mandatory if the hall is unionized or if their use is required in a contract. Many companies find it is easier to use help from on-site sources rather than flying out their employees.

Custom exhibits or booths use many types of walls, stages and other features to create an interesting area for presentations. All of the pieces are designed to fit together in the specific amount of floor space that has been rented in the hall. Several months can be spent on the design and configuration of the booth to make it fit the company image.

Trade show displays are the screens, monitors, banners and other equipment used to provide information to attendees. There are many sizes and shapes available for purchase or rental by companies specializing in trade show equipment. Using similar displays in unique configurations adds to the interest generated by the booth. The goal is to create an atmosphere that reflects the company products, services, and their reliability.

Banner stands display a large graphic on a freestanding, collapsible panel. They are often portable and usually are owned by the company. One option for display material to use with the stands is a roll-up panel that is customized with the company logo or other advertising. Other options include outdoor signage, scrolling banners and tension fabric banners.

Companies that attend a large number of trade shows typically have a customized booth constructed. It is shipped to each exhibition and set up on site. The company\’s event coordinators are responsible for overseeing the entire trade show presence.

The trade show industry is huge. Large companies spend millions of dollars on custom exhibits, booths, giveaways, presentations, displays and marketing collateral to be used at the show. It is a way to show other companies what you have to offer and to build relationships that may be mutually beneficial down the road.

Author Bio: With over 26 years of display experience, rush orders are available for Banner Stand Display, roll up stand and Trade show Displays.

Category: Marketing
Keywords: banner stands, display booths, trade shows, advertising, display stands, exhibits, marketing, advice