\”How to videos\” is an affordable marketing tool that can attract targeted traffic to websites and establish a company as an industry expert. Every day, people scour the Internet for \”how to\” information. Companies that provide problem-solving material can develop a loyal following of customers.

Producing how to videos is not difficult, but does require creating presentations that are professional looking while offering easy-to-understand instructions. Videos can be created as live action, a slide presentation, or combination of both.

Before getting started with online video marketing it is important to develop a strategic plan and conduct market research. Understanding the type of info people want and the way they view videos is instrumental for achieving success with this advertising venue.

While many people use computers for viewing videos, the number of people using mobile phones and handheld devices is increasing. Presently, about 20-percent of mobile subscribers utilize cell phones to access the Internet. This is expected to quadruple in less than 2 years.

Companies whose target market consists primarily of mobile phone users should spend time learning how to format mobile-friendly videos. Otherwise, they could out on this profitable niche.

Another essential element of online video marketing is researching video directories to determine which ones reach the company\’s demographic market. While many companies utilize YouTube and Vimeo, there are hundreds of niche directories.

How to videos can also be shared via company websites, blogs, and social media venues such as Facebook and Twitter. When people enjoy the content they eagerly share videos with their network of friends and can bring overnight notoriety to the business that published them.

People love how to videos because they solve problems. Businesses that produce videos with easy-to-understand instructions can open the floodgates to attract new customers. Not only will viewers buy the product or service offered in the video, they will also promote the company.

Although videos can be produced as a slideshow presentation, live action videos tend to produce better results. Those who have never produced a video may find it beneficial to spend time watching videos published by competitors. This is not saying to plagiarize video content, but instead should be used to determine what is already out there.

It can be beneficial to participate in a video production seminar or online course. Doing so can save time, money, and frustration. Another option is to work with local colleges or vocational schools. Some companies offer intern programs to attract students majoring in videography. This is an affordable option that can provide profitable results.

Lastly, companies can hire a video production company to produce how to videos. Business owners often fear this option is too costly, but the truth is professionally produced videos can pay for production costs. Viewers are more apt to watch a high-quality video than one that is produced by amateurs.

Not only do video production companies own necessary equipment and editing software, they also know which catchphrases and images can produce emotions and encourage viewers to purchase. While upfront costs of hiring a video production crew will be higher than creating videos in-house, professionally produced videos should generate sufficient revenue to offset costs.

Hiring a marketing staff and training employees to create online videos can be a costly endeavor. Not to mention the cost of purchasing video equipment. However, if companies plan to incorporate online video marketing into their business plan it might be more cost effective to produce videos in-house. This is where a strategic marketing plan will come in handy as it helps business owners determine which approach will be most profitable.

Incorporating how to videos into marketing plans can improve customer relations, enhance online visibility, and build brand awareness. Learning how to effectively market videos can provide profitable and positive results.

Author Bio: Online Marketing DNA specializes in developing customized marketing packages to help companies improve online visibility. We help businesses learn how to incorporate how to videos and interconnect a variety of online marketing strategies. Learn more at www.OnlineMarketingDNA.com.

Category: Marketing
Keywords: how to videos,online video marketing,marketing training course,instructional videos,video production