Importance of Keywords in SEO

There is only one concept used by the online marketers to get brand name and reputation to their business. The concept used here is increasing the visibility of the site in search engine. This means if your website has the ability to get into the first two pages of the search engine results page, then your site is assured for more sales, profit and popularity. Now, the question is how a website can be brought to the top of the SERP from the last page. The only effective option I suggest you is using the keywords in your website/blogs. Yes, the success and decline of your business lies on the keyword you use in your blog/website in your site.

You all know that, the content is everything in search engine optimization strategies. But, the content becomes valuable one only when you use the right keyword in the content. So, make use of the keyword research tool and find out the keyword that is used by most of the audience in your content. The following are some of the easy tips to write articles/content/blog posts with keyword.

1] Most of the people think that only highly qualified person can become an article writer. But, the truth is that, not all the academically sound people can turn into a writer. A person who has knowledge and capacity to write contents on any topic with the available information only can become a successful writer. Apart from creativity, the writer should know how to use the keywords in the content.

2] The most important fact of your content is the title. So, if you are an article writer, you should know to derive a search engine friendly title.

3] The writer should have the competence to use the keywords in the article/content, because adding too much of keywords in the content will make the content spammy.

4] The article writer or freelancer should have wide knowledge on unique topics. If not he/she can refer internet to gather points. But, with the information gained from the internet, he should be able to write content on any topic like weight loss, skin care, web hosting, SEO etc.

5] As I said above, the keyword is very important in your content. So, do not select the keyword orally. The keyword should be chosen only after running it over several tests. The keyword should be popular one in the search engine box.

6] To arrive at the targeting keyword you can use the free keyword research kit offered by the google or purchase one for some dollars from the internet. Definitely, paid keyword research kit will have some advanced features.

7] The keyword got through research should be rightly used in the title tag, anchor text link, meta tag etc. to drive the search engine spider to your site.

8] Use 5% of keyword density in the body of the content. Using more than that is not legal/organic according to search engine spider.

The keyword usage techniques decide the fate of your site in search engine ranking page. So, read the above tips and implement them effectively in your content.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: keywords, SEO, online, internet,

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