We think the real motive behind email marketing is to drive traffic. If that’s your thought I think you will to give it a re-thinking. Let us go out of the box and think laterally on email marketing. How does it sound if I tell that email marketing is to presell the service or product you are trying to promote? Are you confused of how would this be possible? But in reality, preselling is the ultimate motive behind email marketing. And if you are going to gain traffic with product sales through email marketing, there comes the double bonus!

Simple examples on email marketing

The email should be catchy enough to kindle an interest among the readers. Go through these examples to get a better idea:

1. Inform the reader on the purpose of the email. It might be mentioning an event, a warning or a discovery.

Example:
You are aware of the accidents that happen to small businesses but don’t get much worry. I have found that backing up the data will not give you much trouble. I can guarantee you a deep sleep when my product will be protecting your data.

2. Keep informing them what you have something special for them to keep their interest at its peak. Like you can say – Watch this video explaining the backup features to be followed for data protection.

3. Now plunge into action informing the customer of how your product will do justice to them. You got to see the best backup features. Try out this with the best product that will give you the best service at 20% discount.

4. Discount available only for the first 20 users. Hurry up to grab this offer and get a guaranteed protection of your data. Kindle such interest in them towards the product.

5. Guide them through steps of what they will get to see after they hit the “Purchase now” button. Once when you click on “Purchase now” button, you will get a link where you can download a self explanatory video. Follow the steps given in the video and get your data protected.

Apart from the size of the email list which actually plays an inevitable role in giving you good traffic. There are also some features which should be kept in mind. Email delivery, number of emails opened, number of times your website is opened from the email through a click (Click rate) and number of users converted to your customers.

If a visitor leaves your website without furnishing any of his details (at least his/her email address), then what would be the real motive of email marketing? So have some provisions to get the name and email address of the visitors so that you can send a auto-responder mail occasionally and grab the visitors to your site again.

It will take time to get a steady marketing through email. But well organized and perfectly executed strategies have never gone in vain. Just an email can give you some dollars.

So are you checking your inbox for any such mails on your favorite product?

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: email, list, online, marketing, internet