The fundamentals of marketing should not be neglected when it comes to tailoring your automotive websites for prospective buyers. The best advertising strategies are not secrets and yet, there are many who partake in auto dealer marketing who manage to neglect the basics of internet sales.

Before you do anything else for your business, get listed on Google Maps. This way when users perform a local internet search, the handy map that subsequently appears will pin point the exact location where potential buyers can purchase a vehicle from you. And even better than merely being listed on the site is making sure that your business is put at the top of the list beside the map, in bold print and highlighted in an official bid to stand out from the competition. In order to use Google Maps to boost sales at your dealership, you must first register your business with the Google Local Business Center. After you hand over your details, Google will reply via snail mail with an activation code. Use this to activate your listing through the Google Local Business Center Administration Area. It will be another six weeks before your business begins to show up in local searches.

As you can see, this will take some time and a little effort but eventually your efforts are going to bear fruit, likely a lot of it. To take things a step further, sign up for an Ad words account. Next, create an Ad words Campaign targeting to your local area buyers. Doing so will advertise your business website on sites targeted at your local area specifically.

You are not finished yet, because now you must create a Local Business Advertisement. This is what will make your business appear at the top of the list beside a Google map in bold highlighted lettering. By using the Google Analytics tool made available to you through the Local Business Center Admin section, you will be able to further tailor your campaign by being able to see which methods work for you and which don’t. Many SEO industry experts advise that businesses can raise site authority by using Google Local Listings likely because you are literally putting your business on the map, which adds a degree of consumer trust that was not there before.

If your business offers parts and services in addition to cars, it is best to create an ad campaign that reminds customers of all of these aspects. If you are operating from more than one location, it is a good idea to use Google Extensions, which will show searchers the branch of your business that is closest. This of course, is just a start when it comes to overall marketing strategy but it is an essential start. The Google Analytics tool can help you in your other marketing endeavors as you begin to see what works for your business and what does not. By using both Ad words and a Local Business Ad to place your dealership boldly at the top of the list, you strongly suggest what you want consumers to believe: that you are the biggest and best dealership around.

Author Bio: Stewart Wrighter recently searched the internet for an auto dealer marketing expert to help a client. He found the number of automotive websites available online impressive.

Category: Business
Keywords: auto dealer marketing,automotive websites