If you are using AdSense on your internet sites but you aren’t really making much money from them, then you want to read this article. This article will give you some very powerful tips and specific tactics for improving your AdSense CPMs.

=> Use “Sponsored Links”

One of the things that you cannot do with AdSense is tell users to click on your advertising links or to disguise your advertising as non-advertising. However, you may place the text “Advertising” or “Sponsored Links” above your AdSense box.

Just by placing a normal bolded block of text over your AdSense box that says “Our Sponsors” can increase your conversion rate. Test out various sentences above your AdSense box to see what converts the best.

=> Use Matching or Contrasting Formats

Following are two ways you can increase your conversion rate in AdSense using various formats:

1. Match your AdSense box format to your website

Matching your AdSense box format to your website is the most common thing to do. Your text color, font, font size, link color and borders should all match the colors, fonts, font size, etc. of your website.

By doing this, visitors to your site will get the impression that these ads are a part of your site and are sanctioned by you. This will entice them to click on them.

2. Another way to increase your conversion rate using the formatting for your AdSense box is to do the complete opposite. Use different colors, fonts, font size and border colors to make this AdSense box really stand out. The purpose of this is to make the box jump out on the site which draws the visitors’ eyes right to the box and therefore enticing them to click on the links.

Both of these ideas work. You need to experiment with both to see what works best on your site and with your visitors.

=> Split Testing your AdSense box is critical

To do this, you need to learn how to use channels. They can be a bit confusing, but once you learn how to use them, they will be an integral part of your tracking tools. When you combine channels with Google Website Optimizer, you can test a lot of different variables and you can quickly learn the best way to make the most money from your AdSense links.

You should test everything. Test different colors, different placements of the box on your site, the size of the AdSense box, and even the number of ad units that you are displaying inside the box. You need to test everything to see what works best.

=> Here are some Placement Tips

Generally speaking, you will have a better click-through rate when you place your AdSense box above the fold. The most common placement for the AdSense links is a large square ad in the upper left hand corner of a post.

Another good placement area is in the navigation bar. This is a very popular placement and it has also been shown to be very successful. However, you must customize the settings of this navigation bar so that the units look as close as possible to your actual website navigation bar.

Another good place for your AdSense box is near an image or something that is eye-catching. This works very well. One thing to remember if you use this placement, you need to make sure that you don’t misrepresent the ads as being related to the image. This would violate your terms of service agreement.

These are just a few of some strategies that are used by many successful internet marketers. You won’t have a very high CPM when you first start out, but over time and dong consistent testing, you will see your CPMs increase.

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Category: Business
Keywords: AdSense