Fellow marketers, make way for the easiest way to market your product or services. Call it Quick Response (QR) codes; it has seen a large uptake by major retailers such as Pepsi, Adidas, and McDonalds and so on. It can also be described in three words: Simple, beneficial and effective. Why? Read further and go figure.

QR can be encoded by using variety of options. This included details such as simple text that could be restored and displayed for subscriber’s information. Other than that, URLs too can be saved in which will direct the subscriber to various links such as websites, Facebook fan page, or even Google maps and many others. Subscribers too can contact the retailers by using the attached phone numbers, Vcard, SMSes and emails; only with one click and they are ready to go.

Firstly, it is simple as marketers can generate this 2-dimensional matrix bar on their own, in which can be read or scanned using QR codes scanner. This scanner can be available in mobile phones, as well as any QR barcode readers. Be it for donation, signing up or purchasing, customers will be able to contact the web holders in an instant without having the hassle to type the details on the tiny screens. QR codes can be printed on the leaflet, magazines, posters and others as well as it can be scanned from the incoming e-mail. As customers started to sign up, QR codes marketers can easily track down the details and of course, a warm welcome e-mail is coming their way!

QR codes is said to be beneficial too. In campaigns for examples, participants can be easily followed up once they have signed up and additional information could be sent to them. Customers need not to spend much time on the store physically, as they can view any promotion online, snap the QR codes and show them to the counter. Offline to online marketing too can also be done, for example in restaurants in which menus are stored in the QR codes, so customers can capture them and view it, everyday.

Effectiveness can be guaranteed for those who subscribe to QR codes. Information can be shared as well as it can assist marketers in sales and services. For instance, marketers can carry out online surveys that allow customers to rate their products and services, as well as encouraging them to sign up using the QR codes attached, so that they can subscribe to the newsletter provided. Loyal customers can also be rewarded by granting them with special QR codes, offering special discounted items or free items. Other than that, QR codes will provide contact information, so that customers will have the privilege to contact or visit marketer’s websites without having to memorize numbers or long URLs, also every detail can be directly sent to the sales department provided with quick reply and assistance. Thus, sales profit can be induced as well as it can guarantee customers’ satisfaction.

All in all, QR code has its own direct and distinctive approach, which will bring convenience to both customers and marketers, only by using e-mails and Internet. As they might have described it, everything is available at your own fingertips. So technology is calling, are you listening?

Author Bio: Diena has been involved in online marketing since early 2000 with getresponse email marketing as the best tool and the most effective marketing way. Find latest getresponse’s promotion by visiting this link: Special Promotion by Getresponse

Category: Marketing
Keywords: qr, email, e-mail, marketing, getresponse, promotion, tool, marketer, business, home business