A trade show is an important marketing avenue for any business, especially when it is launching a new product. It is a more personal marketing campaign where a business gets the opportunity to directly interact with potential customers. So, it is vital that businesses participating in trade shows position themselves favorably and create a lasting impression in visitors’ minds. One way of doing this is to use high quality, relevant and eye-catching booth and trade show displays. You can buy the booth or displays of choice from a manufacturer or source them from a rental company. Many businesses go for trade show booth rentals to access quality displays and stay cost competitive.

What are trade show booth rentals?

Renting trade show booths is cost effective for smaller business with modest budgets. Apart from the initial investment of buying a booth there are other associated costs. These costs include timely refurbishment, warehousing of the booth, and other material costs for setting up the booth and its maintenance. With trade show booth rentals, on the other hand, the provider takes care of dismantling, booth set up and offers shipping services.

Renting a trade show booth has many advantages over buying one. Renting involves a small investment and gives you the option of customizing your booth every time you take part in a trade how. You can stay unique and use newer booth designs to create an impact at trade shows.

Booth rentals also offer portability and scalability. You can rent the type and style of booth depending on how big or important the trade show is. Renting a trade show booth also relieves you from the hassles associated with storage, maintenance and possible repair.

How to find the right rental booth for your trade show

The budget is the most important aspect of the trade show and needs to be planned carefully. You can choose the booth based on your budget, but make sure you do not compromise on quality for cost savings. Even a small booth can make a lasting impression if chosen carefully. Based on your budget, you can also decide whether you want to rent a booth for your trade show or buy one.

The impression that your company creates on show visitors depends a lot on the quality of your trade show booth and the kind of displays you choose. Choose themes, styles, colors, and other visual effects keeping in mind the nature of your product, your brand image and your target audience. Avoid over the top designs that do little to market your offerings or put off visitors with their garish tones.

To find the right rental company an online research is a good idea. You will come across several rental companies operating in your city. Compare the services provided and costs charged by different rental providers to make an informed decision. When you go for trade show booth rentals, also look at the range and variety of booths on offer by the provider.

Author Bio: Adfab Exhibit Group offers trade show booth rental in Toronto, Ontario, Canada that get you noticed. Contact Adfab Exhibits for