There is a seemingly unlimited supply of opportunities to market your real estate business on the web. So which ones are the right ones for you? Frequently, many professionals get caught up in the frenzy of the latest real estate marketing idea. They embrace the latest channel until something even newer comes along.

To improve the effectiveness of your internet marketing efforts, use these online real estate marketing ideas to help you decide where to focus.

Real Estate Marketing Idea #1: Evaluate all decisions in light of your sales funnel. Your sales funnel is the most valuable asset in your real estate business. The clearer you identify how your sales funnel operates, and the more closely you stick to that system, the more successful and profitable your real estate business will be. Whenever you come across a new internet marketing tool or technique or system, ask yourself where it will fit into your sales funnel and if you already have a tool or technique or system that does the job. (You can still add the new tool but just make sure you don\’t break what already works).

Real Estate Marketing Idea #2: Create valuable content marketing to position yourself as a real estate leader. Your current and potential clients want information to help them make a home-buying or home-selling decision. You can provide that information to them and you\’ll lock your name into their minds as a provider of value. When you do that consistently enough, they\’ll think of you when they need the services you provide. Create valuable content by thinking about what kind of information your client is looking for at each stage of the process they\’re in. Remember that some people are just searching for initial ideas because they\’re just starting the home-buying or home-selling process, while others are knee-deep in the process and want really useful step-by-step how-to information.

Real Estate Marketing Idea #3: Combine different types of content channels. If you write online articles for several different sources, you are really only using one content channel. Instead, create different content channels (blogs, articles, audio podcasts, video, etc.) to reach your market in different ways. You don\’t have to necessarily say something different between one channel and the other – they should all support your brand with similar messages. And, you don\’t have to use every channel; just start with two or three that you are comfortable with and use those. Adopt others slowly over time.

Real Estate Marketing Idea #4: Identify local keywords and incorporate them into your marketing. The best way to use the above tip is to do the following: Find a list of keywords that are specific to your local business. For example: \”Chicago\” + \”real estate agent\” or \”Manhattan\” + \”real estate agent\”. Find several of these keywords that work for you and then build content around that keyword in every channel. So, if you\’re a Manhattan real estate agent, write blogs, articles, press releases, and tweets with the keywords \”Manhattan real estate agent\” in it.

Real Estate Marketing Idea #5: Use social tools to stay in touch with clients. Social tools (like Twitter and Facebook) aren\’t just media to post content. They require interactive engagement where you have conversations with other people. You can use these social channels to create valuable content but as people interact with you (by mentioning you in a tweet or making a comment on a Facebook status), you should reply to them.

You need to use the web to grow your business, but where do you start and how do you do it effectively? Use these real estate marketing ideas to help!

Aaron Hoos is a freelance writer and internet marketer for financial and real estate businesses. Visit his blog for more real estate marketing ideas.

Aaron Hoos is a freelance writer and internet marketer for financial and real estate businesses. Visit http://aaronhoos.com.

Author Bio: Aaron Hoos is a freelance writer and internet marketer for financial and real estate businesses. Visit his blog for more real estate marketing ideas.

Category: Real Estate
Keywords: real estate, real estate marketing, real estate marketing ideas,