Anyone who has a website and is relying heavily on getting the required volume of visitors to make their business work must wonder sometimes what they have to do to reach the holy grail of Google Page 1, the place where any self- respecting site needs to be in order to apparently stand a chance of attracting passers by.

The perceived wisdom seems to be that the vast majority of consumers looking for a particular product or service will enter the most relevant search term in the Google search engine and see what comes up. Nine times out of ten, they will find what they want from the dozen or so websites that appear on the first page of the search results. Very rarely will they venture past page 1 to look at sites further down the pecking order.

So what is it that determines which websites appear on the hallowed turf of the first pages for various search terms on Google? The reason why Google is so successful is that it has refined a system for finding the most appropriate sites for internet surfers and, in the process, saves them a huge amount of time and effort. The company has developed all sorts of algorithms and spiders which trawl through everything on the net at virtually the speed of light and the engine quickly comes up with the results in order of relevance.

It goes without saying that those experts in the dark arts of search engine optimisation are always in huge demand from website owners aiming for the highest possible spot on Google and the other engines. These guys are the wizards who conjure up the formulas for gradually attaining Page 1 status. However, even they cant be expected to perform miracles.

We asked Ross Stephens, a senior Search Engine Optimiser with Devon based internet marketing specialists, Organic Development, what the ingredients were for a successful SEO campaign designed to attain Page 1 status. Although he couldn’t divulge too many trade secrets, much of what he told us is, of course, perfectly obvious. ” Although we conduct ongoing marketing campaigns for global giants like Orange and Alcatel- Lucent who have very deep pockets, we have much smaller local clients who have achieved success simply by virtue of longevity and persistence ” said Ross.

It would appear that the key to building “authority” with the search engines is not so much the amount of money you spend overall but the fact that you stick doggedly to a monthly budget year after year. It is really like a trickle charge that gradually builds strength over an extended period of time and, apparently, you can forget any noticeable results within six months at the earliest.

As Ross explains, there is hope for even the smallest operators if they are prepared to be patient and stick with their SEO budget, however modest. “We have a highly successful client called Cartwheel who specialise in advertising farm holiday accommodation in Cornwall. They have been in business for over 10 years and have lived by the mantra, SEO, SEO, SEO. They have sustained an ongoing marketing campaign month after month as regular as clockwork. Now they have no less than 21 Google Page 1 rankings for relevant search terms like ‘UK farm holidays’. “Ross concludes “A very satisfying result indeed ”

Daniel Kidd writes about a range of travel and holiday destinations. For more information please visit Short Breaks In Cornwall.

Daniel Kidd writes about a range of travel and holiday destinations. For more information please visit http://www.cartwheelholidays.co.uk/shortbreaks/short-breaks-in-cornwall-the-isles-of-scilly.html

Author Bio: Daniel Kidd writes about a range of travel and holiday destinations. For more information please visit Short Breaks In Cornwall.

Category: Travel
Keywords: holidays, short breaks, cornwall