There are a variety of different marketing methods around so choosing what is right for your business is not always easy. Often using some of the free methods is a great way to get started and this short article will explain three of these.

Marketing your business is vital but with so many different choices available it can be difficult to know exactly where to start. Initially you may like to use some of the free types of marketing available either on their own or as well as paid options. By using free methods this will allow you to give them a try without having to spend lots of money which you can then use to invest in other areas of your business.

Creating Articles

The idea behind this method of marketing is that you write articles about your business, what you do or something related to this and then submit them to one or a number of different article directories online. You will normally find that when you submit them there is a box allowing you to write a little bit about yourself and this can be the ideal place to create a link to your website. This also lets you promote your website and drive traffic towards it with minimum input which should hopefully increase your ranking within search engines. In most cases the article directory sites are free to use although depending on which you choose to use you may find you need to make a small payment. A key opportunity with publishing articles is that your article may be picked up by bloggers and content writers and used on other websites. Not only does this create even more links back to your website it will also increase the number of readers of your articles.

Using Online Forums

An alternative method of free marketing that can be a great way to interact with potential customers and like minded people is using online forums that are relevant to what you do or sell. In this way you can talk to others about what you do and promote your business and website. It is however important to integrate yourself into the online community otherwise you could annoy and alienate people who think you are there just to spam and promote your website. The only drawback to this type of marketing is that it can be a little time consuming initially but can develop your standing as an expert and may create enquiries to you for paid work.

Creating Press Releases

This type of marketing is quite similar to creating articles in that you will need to sit down and write a piece about your business or products. They can be an ideal way to promote an event or discounts that you may be running to help entice people in. Once written you will then need to submit these to one of many online press release websites which can help create back links to your website as well as this you are announcing to a very wide audience information about your business.

Author Bio: Chris Jenkinson undertakes web marketing and more information can be found on the web marketing company website.

Category: Marketing
Keywords: online marketing, web marketing,