Creating an effective web ad banner design is challenging because the task is full of pitfalls and the possibility of errors. Just go web surfing and you’ll see many annoying online banner ads that don’t do the job they’re supposed to do, namely getting leads to click on the ad so they’ll visit your site. The first decision you’ll have to make is how big you want your banner ad to be. At present there are a variety of recognized sizes by the Interactive Advertising Bureau (IAB) in three categories: rectangles and pop-up banners, buttons and banners and skyscrapers. While these sizes are not mandatory, using them will make advertising online easier since they have become so widely adopted as a standard. In addition, both Google Adsense and Yahoo have their own banner ad sizes which are compatible with the IAB’s standards.

When choosing a size for your web ad banner design the main consideration should be putting it on a location on the web page where it will attract the attention of the user while at the same time not blocking access to the content they are viewing. For example, you can get better results with an ad that is placed at the end of an article as well as with skyscraper ads located at the right margin as well as contextual square ads located in the body of the article. But the best results for click-through rates were attained with leaderboard ads placed after the top navigation bar but before the start of the content.

The next step in web ad banner design is the content of the banner ad. When creating your ad, you should begin with the basics of good advertising such as catchy tag lines, striking images and layout, but enhancing them for online use by adding elements such as animation to attract the attention of your targeted leads. But you should also make sure that these ads will load quickly, since users have no patience for slow-loading ads. You can do this by limiting the use of elements that will boost the file size of the ad, such as music, as well as not using too many colors in the design.

You should also cut down on the amount of text in your banner ad to what is absolutely necessary. For example, one striking banner ad for a car simply has the company logo on the top part of the ad, followed by the picture of the car and the model name at the bottom. Keep your ad visual since this is what your leads will react to and use the text only to enhance the pictures or to provide vital information.

Finally, give your leads a reason to click on your banner ad. For example, you can offer them a promo that is good only until a particular date to add urgency to their clicking on the link. And use words like Buy Now or Learn More on your button. The best web ad banner design is no good if you can’t get your leads motivated enough to at least check out what you’re selling by clicking that button.

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Category: Internet
Keywords: ad banner design,banner design,ad banner