While web design requires appealing graphics and the phrases that will capture attention, it also requires strategy. You will also need training for a few months to understand what CSS and XHTML mean but you will also need strategy at the end of the day. So what are your options when it comes to strategies on web design?

Aim for a certain style. You do not want to start designing a website without having a clear path to take. It is very important to brainstorm and plan. The style that you need to incorporate must be the one that is related to your website or the one that reflects its purpose. For instance, a modern or futuristic style may not work for a website for an antique furniture business.

The images or colours for the header should show the purpose or mission of the organization or the small furniture business that owns the site. You may also place the tag line of your organization or company on the top part of your website. Should the website be colourful? Or should it use a classic black, white gray colour scheme? The background can help a lot in achieving the style that you want.

Making a site functional is one of the best strategies a web designer could implement. It is either each design component will serve a purpose or every necessary content that you need will look good in the site. For instance, a live chat box should not take away the beauty of a colourful website. If you need to fill in a certain page, you can make use of a slideshow or video about the site, its purpose or what it offers.

The type-based strategy can help you know the necessary content and pages just by thinking about the site\’s purpose or in what category does it belong to. For instance, business websites should have a Contact Us and Products pages while a personal site should have a more personal or informal About Me page.

Make your website browser compatible. There are many Internet browsers today. You need to make sure that your website will be compatible to most of them especially the ones that are popular the most such as Mozilla Firefox, Google Chrome, Internet Explorer, Opera and Safari. It is a great way to ensure that the website will be viewed by many Internet users regardless of the Internet browser that they are using.

Lastly, your efforts in creating a beautiful website will be useless if it will not be seen by the public so include SEO as a strategy. In fact, lots of professional web designers nowadays offer the so-called SEO web design service. They will design and layout your website and make them search engine friendly at the same time. You can mimic this strategy by determining the keywords that are used by your target audience to search for sites just like yours and using or including them in your site title, titles and contents of pages and tags. You need to ensure that the keyword appears in your website several times to attract search engines. Your website will surely get into the search engines\’ lists in no time.

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