The use of specialist data cleansing services is something which a growing number of businesses are considering. You may have heard of this type of service but not know exactly how it could apply to you, so let’s take a look.

You Sent Me a Letter Three Times

Have you ever had a customer contact you and complain that they received the same letter several times? This is a highly embarrassing situation which makes your firm look completely incompetent, especially is you can’t work out why it happened in the first place. The problem with a lot of computer systems comes with the parts which let staff type in freeform fields instead of using drop down boxes. This means that three different members of staff could enter the same customer in three different ways. For example, you could have J. Bloggs, John Bloggs and Mr J Bloggs all registered at the same address. By using data cleaning services you can deduplicate your system and avoid this annoying and often costly mistake.

My Gran Died in 2005

An error which is equally common and usually even more difficult to explain away is when you send out communications to dead people. Every company does this now and then and it is impossible to cut it out altogether. However, what is avoidable is the issuing of letters to people who passed away a long time ago. There are few more effective ways of getting bad publicity than by sending out letters to people who died years ago, so getting them marked as deceased on your system is essential

He Left Here Ages Ago

A similar issue comes when you have a client on your records who has now moved and you keep on sending out things to them at their old address. Again, every office does this occasionally but what you should be looking to do is keep this sort of thing to an absolute minimum. As well as annoying the people who receive the letters you will also be wasting money by sending out letters which have no chance of getting to the right person.

We Can’t Phone Our Leads

You may be a little more surprised to see that it is possible to add phone numbers to your files or verify the ones you already hold by using data cleansing services. How many companies have got a list of good looking leads but can’t give them a call to progress things because they don’t have the right number? This is particularly useful when the information which is held is now a bit old and the numbers have changed since the data was originally input on the system.

You Keep Spelling My Address Wrong

We are only human, and anyone can get an address wrong when they enter data, especially with some of the UK’s weird and wonderful street and town names. Your customer probably won’t appreciate it though if you keep getting it wrong time and time again. By making sure that everything is correct on your data you will avoid annoying people in this way.

Data Cleansing Services – Data Cleansing Data Cleansing Services offer a vast array of Data Cleansing and management services for both consumer and B2B.

Data Cleansing Services – http://www.data-cleansing-services.co.uk Data Cleansing Services caters for all data cleansing needs for both consumer and B2B.

Author Bio: Data Cleansing Services – Data Cleansing Data Cleansing Services offer a vast array of Data Cleansing and management services for both consumer and B2B.

Category: Computers and Technology
Keywords: data cleansing, data suppression, deduplication, data management, mps suppression, fps suppression