GIS is a type of technology that is designed to capture, analyze, store and manage all different types of data that can be referenced geographically. The letters “GIS” can be broken down into “geographic information system.” Basically, a GIS processes geographic information so that a business or other organization can make informed decisions that move them forward. GIS data is useful for scores of different industries, and may include geographical maps of certain areas, satellite images, aerial photographs and descriptive data to accompany the images.

When geographic information is obtained through GIS data, the user is able to view the data and look for patterns, trends that can grow a business, solve problems and save money and time. One business may want a detailed postal code map of their customers, while another may want to set up a Canadian address database to always have prospects on hand as new products are released. Virtually any organization can implement GIS into their existing information systems and start reaping the benefits.

Governments, the military and law enforcement are able to use GIS data for various different purposes. Using maps and digital data as part of a larger address management system can help local governments with revenue collection, public information and economic development. On a provincial, state or federal level, GIS data can help with emergency response initiatives, risk assessment and preparedness for disasters brought on by nature or humans. Floods and violent storms are typically two areas where a sound geographic information system is extremely useful to the safety of the public. GIS is used in the military to map out the terrain when planning missions and operations, avoiding explosive devices or training. In law enforcement, GIS data is used as a tool to help fight crime. Analyzing the data can provide valuable information about high crime areas in a geographical area and help guide police agencies in their tactical planning and strategies.

The transportation industry uses GIS data for fleet management, vehicle tracking, routing and safety. City buses, taxis, limousines, shipping companies and any other type of agency or organization with large fleets of vehicles will benefit from the accuracy of carefully analyzed GIS data. GIS is also used in areas like ecological mapping and planning, archaeology, urban planning and development, population studies and public health planning.

In the business world, GIS data can help to take a company to the next level. Banks and insurance companies utilize GIS software to help with visualizing future needs, targeting new markets and risk management. Realtors use GIS data to give detailed maps to prospective homebuyers, matching the right property with the right buyer. In the media, GIS helps to analyze the circulation of papers or magazines and attract new advertisers. In the retail industry, the address management and postal code map variables of GIS are invaluable, as they enable a business to target their advertising dollars to the areas where their customers are, with detailed mailing lists. The information gleaned from GIS also helps with inventory control, fiscal planning and creating demographic profiles.

With industry leading geospatial tools, leverage your customers\’ location data to make intelligent decisions and impact your bottom line.

With industry leading geospatial tools, leverage your customers\’ location data to make intelligent decisions and impact your bottom line.
http://dmtispatial.com

Author Bio: With industry leading geospatial tools, leverage your customers\’ location data to make intelligent decisions and impact your bottom line.

Category: Computers and Technology
Keywords: software, computer, technology, business, geospatial, geocoder